Gucci presents its new jewelry-themed advertising campaign, the first for Creative Director Sabato de Sarno.

Photographed by David Sims, the campaign features Daria Werbowy wearing the Gucci Marina Chain Jewelry Collection, celebrating the era in which Sabato de Sarno began his fashion career and his new beginning at Gucci.

Courtesy of Gucci
The Gucci Marina Chain Jewelry Collection features designs inspired by ship's anchor chains, which were first introduced as bracelets in the late 1960s. Since then, the Marina chain has been incorporated into various jewelry designs as a motif from Gucci's history, becoming an iconic part of the house's jewelry collection.

Courtesy of Gucci
Daria Werbowy and David Sims reimagine this jewelry collection in an advertising campaign shot at the Chateau Marmont Hotel in Los Angeles, embodying Sabato de Sarno's vision of storytelling: free-flowing yet always meaningful.

Courtesy of Gucci

［Campaign credit］
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Art Director: Ezra Petronio & Lana Petrusevych
Director & Photographer: David Sims
Talent: Daria Werbowy
Stylist: Alastair Mckimm
Make-Up: Lucia Pieroni
Hair: Shay Ashual


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