A pop-up event featuring the popular manga "Tokyo Tarareba Girls," which will be adapted into a TV drama starting in January, will be held from January 18th to 31st at Center Park/TOKYO Kaihoku on the second floor of the main building of Isetan Shinjuku.

"Tokyo Tarareba Girls," by manga artist Higashimura Akiko, is a popular manga that strikes a real chord with modern women in their 30s who live in harsh realities where love and work don't go well, and has garnered passionate sympathy. Currently, the total number of copies in circulation has exceeded 2.6 million, and the release of volume 7 is scheduled for January 13th.

The pop-up event will propose projects aimed at women in their 30s, the same age as the protagonists of "Tokyo Tarareba Girls," that will encourage them, lift their spirits, and make their lifestyles more enjoyable. In addition to a special collaboration with popular fashion brand MUVEIL and special goods featuring the manga characters "Tara-chan" and "Reba-chan," the event will also feature clothing, accessories, hats, nail products and more to encourage women who sympathize with the main characters of "Tokyo Tarareba Girls."

There will also be a photo spot decorated with a motif from the world of "Tokyo Tarareba Girls," and an exhibition of the first episode's name.