Since its founding in 1898, RIMOWA has been a pioneer of travel, creating special items for travelers. The "SEIT 1898" anniversary exhibition, held to commemorate the brand's 125th anniversary, kicked off in Tokyo in June 2023 and has now opened in New York, its second city, on September 8th.

Chelsea Factory/Courtesy of RIMOWA
After a period of global travel restrictions, we are once again living in an era where it is possible to set out for new destinations, and people are giving more opportunities than ever before to consider the meaning of movement. "SEIT 1898," held at this time, traces RIMOWA's 125-year history while inspiring travellers to imagine their future journeys.

Chelsea Factory venue/Courtesy of RIMOWA
The venue displays carefully selected pieces from RIMOWA's vast archive, including archival suitcases from the brand's early days and items essential to its 125-year history, as well as personal cases owned by celebrities such as Spike Lee, Martha Stewart, LeBron James, Lewis Hamilton, Takashi Murakami, Billie Eilish, and Patti Smith. Additionally, in the section showcasing RIMOWA's past collaborations with fascinating brands, a special space has been set up inspired by Tiffany's signature blue box to commemorate the collaboration with Tiffany, which will be released at the end of this month.

Courtesy of RIMOWA
Through these numerous exhibits, visitors can experience RIMOWA's history of providing the demands of each era, from the late 19th century to the present, as well as its evolution to date and into the future.

Sparkly's Personal Case / Courtesy of RIMOWA
Martha Stewart's Personal Case / Courtesy of RIMOWA
Speaking at the New York launch, Emily de Vitis, Senior Vice President of Product and Marketing, said: "SEIT 1898 is a testament to RIMOWA's commitment to its heritage. "This anniversary exhibition shares with everyone RIMOWA's pioneering design philosophy, which has been passed down for 125 years. We are thrilled to be able to bring this story to an affluent travel hub like New York," said Mr. Nakamura.

BLACK PINK's Rosé and RIMOWA CEO Hugues Bonnet Mazambert cutting the ribbon / Courtesy of RIMOWA
In addition, to commemorate this anniversary exhibition, an opening event was held on September 7th, attracting many celebrities from around the world. The venue was filled with excitement as a ribbon-cutting ceremony was held for the venue by Rosé of BLACK PINK, who is currently making waves for her appearance in RIMOWA's latest brand campaign, "Never Still 4," which was released on the same day. Other guests in attendance included Naomi Watanabe, SF9's Lewon, British rapper Central Cee, Mark Stewart, and Spike Lee, all of whom are attractive and active around the world.

BLACK PINK Rosé/Courtesy of RIMOWA
Courtesy of RIMOWA
"SEIT 1898 " New York runs until September 17th at Cheese Market in New York.




About RIMOWA
RIMOWA is widely known as a world leader in high-performance premium luggage. Since its founding in 1898, RIMOWA has focused on high-quality and innovative manufacturing, introducing aluminum as a suitcase material in 1937 and polycarbonate in 2000. Most of the product development and manufacturing is carried out in Cologne, Germany, where the company was founded. The company became part of the LVMH Group in January 2017. In 2021, the brand launched the "Never Still" collection of soft bags for daily use, continuing to evolve as a mobility brand. URL: www.rimowa.com


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