American luxury brand "Medium Rare" and "New Era" collaborate. Now on sale at Principe Privé

May 21, 2020
American luxury brand MEDIUM RARE has collaborated with the iconic baseball cap brand NEW ERA. It's now on sale at the Principe Privé official online store.

NEW ERA X MEDIUM RARENEW ERA X MEDIUM RARE
The front logo is expressed with 3D embroidery. A pink New Era logo serves as an accent color, while a simple white MEDIUM RARE logo appears on the back.


NEW ERA X MEDIUM RARE

Retail price: 9,900 yen (tax included)
Available at: Principe Prive official online store (https://principe-prive.com/collections/medium-rare/products/new-era-x-medium-rare)

NEW ERA X MEDIUM RARENEW ERA X MEDIUM RARE
NEW ERA X MEDIUM RARENEW ERA X MEDIUM RARE
NEW ERA X MEDIUM RARE
NEW ERA X MEDIUM RARE


Stores that carry this product
Principe Privé Official Online Store
https://principe-prive.com/collections/medium-rare/products/new-era-x-medium-rare



About MEDIUM RARE

In the spring of 2016, CEO Yoda, who was in the business of trading vintage brand items, founded the fashion brand "Medium Rare Product LLC". He unveiled his products, which were custom embroidered with his own original designs on vintage bags from famous brands, at a fashion show in Paris. They began doing business with famous select shops such as Maxfield in LA and Montaigne Market in Paris. Within a year of the brand's launch, Beyoncé and Kendall Jenner were snapped carrying their bags, accelerating their popularity. They were inundated with business requests from numerous select shops, and established themselves as a popular brand, even collaborating with Zana Bayne. In 2018, they expanded beyond custom bags to include original apparel. They collaborated with Clot, a brand produced by famous Hong Kong actor Edison Chen, and began selling their products around the world, primarily in Asia. In Japan, they even participated in a Clot pop-up at Barney's in Roppongi. They are currently actively developing apparel, customizing vintage items, and collaborating with famous brands.



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