Mitsunaga (pronounced: Hinata), who is affiliated with Yoshimoto Kogyo, has launched the apparel brand so.C.hu (pronounced: Sokuchu), and will launch four types of products as its first release, including T-shirts and caps.
The boyish product lineup is based on the motif of killer whales, which Mitsunaga is fond of, and is both cute and cool. Mitsunaga is active in a variety of fields, including working as a comedian while also being a member of Yoshimotozaka46.
[Comment from the person]
Mitsunaga produces the brand "so.C.hu"
I want to create "cool and cute" fashion, focusing on boyish fashion!
I love clothes and I also love drawing, so I decided to take both of these hobbies seriously and combine them to start a brand!! I want both men and women to wear it. The brand name comes from my (Mitsunaga's) signature move, the "side flip." For our first release, we designed a design featuring our beloved killer whale!
Long Sleeve T-Shirt
"Front Face Original Long T"
Colors: Gray/Brown/Green
Price: ¥4,500
Original Length T-Shirt
"Front Face Original Tee"
Color: White/Navy
Price: ¥4,000
Box silhouette
"Orca T" Color: White/Black
Price: ¥4,000
Cap
"Eat Head Cap" Khaki/Green
Price: ¥3,000
https://sochu.theshop.jp
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