Aoyama Flower Market's new "Florist-Made Hand Cream" has a spicy rose scent

Event Date:2020.05.22
May 18, 2020
Aoyama Flower Market will be releasing a new fragrance for its popular "Florist-Made Hand Cream," "Rose Myrrh," at Aoyama Flower Market stores nationwide and online starting May 22nd.



A mellow, sweet fragrance with a touch of spice. Rose Myrrh is characterized by its mysterious fragrance.

Rose scents are classified into seven types, and "Myrrh," one of them, is appealingly complex, with a hint of bitterness amidst its sweetness. Until now, the scent of myrrh, commonly found in English roses, has been considered difficult to recreate. Aoyama Flower Market, with its commitment to roses, has faithfully recreated this mysterious fragrance. Rose Myrrh is the fifth product in the series, a long-selling product since 2017, following the original "Made by a Florist" hand cream. Based on our deep experience in creating rose fragrances, this product was born after three years of searching for the authentic scent of rose and myrrh. The musky, powdery scent is accented with spicy notes of cinnamon and mint, and is said to be close to the spice "anise," used in baking. Its unique fragrance sets it apart from the typical rose scent we associate with rose. Furthermore, this hand cream in the series boasts excellent moisturizing properties thanks to its blend of hybrid rose extract*. Florist staff, whose hands tend to become dry from constant use of water, are loyal users, citing the soothing rose scent as a soothing touch and the deeply moisturizing properties. *Hybrid rose flower extract (moisturizing ingredient) extracted from domestically grown rose petals ■About the "Florist-Made Series" Following Aoyama Flower Market's brand concept of "Living With Flowers Everyday," we have developed a series of products that allow you to enjoy the scent of flowers as easily as decorating with a single flower. The delicate, fresh scent of flowers and greenery, as well as the beauty and splendor that lie within, are faithfully reproduced from the unique perspective of a flower shop. Rather than flashy scents, we have captured the natural, gentle scent of the flowers and plants that florists come into contact with every day. Currently, we offer a variety of items, including four popular fragrances (rose, lily of the valley, peony, and tuberose), two types of hand cream, and two types of diffusers.



■Product Overview
Product Name: Aoyama Flower Market Original Hand Cream Rose Myrrh
Release Date: May 22, 2020
Sales Locations: Aoyama Flower Market stores nationwide and online shop
Contents: Approximately 50g
Selling Price: 1,320 yen (tax included)


■About Aoyama Flower Market
A flower shop that proposes a fulfilling lifestyle surrounded by flowers and greenery with the concept of "Living With Flowers Every Day." The store is modeled after a Parisian market and offers seasonal flowers that are carefully selected for their origin. They have 110 stores nationwide, 1 in Paris, and 1 in London.



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