Onitsuka Tiger will open a concept store for its Yellow Collection in Ginza on August 4th. This will be the world's first concept store dedicated to the Yellow Collection.
Courtesy of Onitsuka Tiger
The collection will be comprised mainly of items unveiled at Milan Fashion Week in February 2023, and will feature the brand's signature color, "Tiger Yellow," and a new logo with bold black lettering.
©FASHION HEADLINE
The concept store bears this logo and features an advanced design in which the entire building resembles a yellow box.
©FASHION HEADLINE
The exterior features a stucco plaster finish that develops a unique texture over time and changes its appearance depending on the angle from which it is viewed.The bold use of "Tiger Yellow" creates an impressive finish, while maintaining harmony with the Ginza streetscape.
©FASHION HEADLINE
From Ginza, beloved as one of the world's leading luxury shopping areas and a city that continues to challenge itself while preserving its traditions, we will communicate the world view of our collection to the world through our concept store.
©FASHION HEADLINE
#OnitsukaTiger
Onitsuka Tiger Official Website: www.onitsukatiger.com
Facebook: @OnitsukaTiger
Courtesy of Onitsuka Tiger
■Onitsuka Tiger
Onitsuka Tiger continues to release collections that combine innovative design and comfort with fashion. The brand's stance is a testament to its respect for tradition and contemporary design, and its refined designs are realized through craftsmanship that pays attention to quality and detail. The brand aims to constantly provide new value and be close to people in search of "new luxury."
■23 Autumn/Winter Yellow Collection
The collection theme is "Urban Layering." Layering is an essential element that weaves together Japanese culture. The kimono, which consists of layers of garments of different weights, starting with a very light undergarment and fastened with a wide sash, is a symbol of this and has been passed down through tradition. This collection combines this "layering" with oversized styles and flowing tailoring, which are essential elements of Japanese fashion culture.
Courtesy of Onitsuka TigerThe collection will be comprised mainly of items unveiled at Milan Fashion Week in February 2023, and will feature the brand's signature color, "Tiger Yellow," and a new logo with bold black lettering.
©FASHION HEADLINEThe concept store bears this logo and features an advanced design in which the entire building resembles a yellow box.
©FASHION HEADLINEThe exterior features a stucco plaster finish that develops a unique texture over time and changes its appearance depending on the angle from which it is viewed.The bold use of "Tiger Yellow" creates an impressive finish, while maintaining harmony with the Ginza streetscape.
©FASHION HEADLINEFrom Ginza, beloved as one of the world's leading luxury shopping areas and a city that continues to challenge itself while preserving its traditions, we will communicate the world view of our collection to the world through our concept store.
©FASHION HEADLINEOnitsuka Tiger Ginza Concept Store
OPEN: Friday, August 4, 2023
Hours: 11:00 - 20:00
Address: 5-6-2 Ginza, Chuo-ku, Tokyo
OPEN: Friday, August 4, 2023
Hours: 11:00 - 20:00
Address: 5-6-2 Ginza, Chuo-ku, Tokyo
#OnitsukaTiger
Onitsuka Tiger Official Website: www.onitsukatiger.com
Facebook: @OnitsukaTiger
Courtesy of Onitsuka Tiger
■Onitsuka Tiger
Onitsuka Tiger continues to release collections that combine innovative design and comfort with fashion. The brand's stance is a testament to its respect for tradition and contemporary design, and its refined designs are realized through craftsmanship that pays attention to quality and detail. The brand aims to constantly provide new value and be close to people in search of "new luxury."
■23 Autumn/Winter Yellow Collection
The collection theme is "Urban Layering." Layering is an essential element that weaves together Japanese culture. The kimono, which consists of layers of garments of different weights, starting with a very light undergarment and fastened with a wide sash, is a symbol of this and has been passed down through tradition. This collection combines this "layering" with oversized styles and flowing tailoring, which are essential elements of Japanese fashion culture.
