Loro Piana launches its Fall/Winter 2023-2024 advertising campaign, photographed by Glenn Luchford. In a series of intimate images, Luchford uniquely captures the essence of Loro Piana and the art of living life like art. The mood is emotive and playful, telling an emotional story filled with genuine, spontaneous moments that feel like a peek into someone's intimate diary.
Courtesy of Loro Piana
The campaign is a visual invitation to dress for life's unique occasions and share joyful moments with loved ones. This simple elegance translates into grace expressed through quiet confidence and charisma. Featuring models Selena Forrest, Henry Kitcher, Auwah Odiang, and Raquel Zimmermann, the images and video are captivating. Everyday moments are elevated to a familiar yet beautiful moment. They exude authenticity and effortless movement, drawing viewers into moments of shared joy and friendship.
Courtesy of Loro Piana
The campaign conveys a sense of community by telling the story of friends creating memories together in an enchanting space, capturing their most intimate and reflective moments while inviting viewers to delve deeper into their worlds. Shot both indoors and outdoors in a beautifully decorated, cosy home, it creates a sense of belonging and intimacy. The characters move freely, dancing, laughing and enjoying quality time together. There is nothing static or conventional about the campaign - it is vibrant and real. This aesthetic pragmatism reflects Loro Piana products that are made to be worn, not admired.
Courtesy of Loro Piana
It is a dialogue between the Maison's tradition and future, capturing the present moment.
Direction: Atelier Franck Durand
Photographer & Director: Glen Luchford
DOP: Jack Webb
Stylist: Aleksandra Woroniecka
Still Life Photographer: François Coquerel
Digital Content: Lisa Rovner
Models: Selena Forrest, Henry Kitcher, Awar Odhiang, Raquel Zimmerman Casting Director: Piergiorgio Del Moro
Set Designer: Gideon Ponte
Hair: Anthony Turner
Make-Up: Yadim
Contact information
Loro Piana Japan
Telephone: 03-5579-5182
Courtesy of Loro PianaThe campaign is a visual invitation to dress for life's unique occasions and share joyful moments with loved ones. This simple elegance translates into grace expressed through quiet confidence and charisma. Featuring models Selena Forrest, Henry Kitcher, Auwah Odiang, and Raquel Zimmermann, the images and video are captivating. Everyday moments are elevated to a familiar yet beautiful moment. They exude authenticity and effortless movement, drawing viewers into moments of shared joy and friendship.
Courtesy of Loro PianaThe campaign conveys a sense of community by telling the story of friends creating memories together in an enchanting space, capturing their most intimate and reflective moments while inviting viewers to delve deeper into their worlds. Shot both indoors and outdoors in a beautifully decorated, cosy home, it creates a sense of belonging and intimacy. The characters move freely, dancing, laughing and enjoying quality time together. There is nothing static or conventional about the campaign - it is vibrant and real. This aesthetic pragmatism reflects Loro Piana products that are made to be worn, not admired.
Courtesy of Loro PianaIt is a dialogue between the Maison's tradition and future, capturing the present moment.
Direction: Atelier Franck Durand
Photographer & Director: Glen Luchford
DOP: Jack Webb
Stylist: Aleksandra Woroniecka
Still Life Photographer: François Coquerel
Digital Content: Lisa Rovner
Models: Selena Forrest, Henry Kitcher, Awar Odhiang, Raquel Zimmerman Casting Director: Piergiorgio Del Moro
Set Designer: Gideon Ponte
Hair: Anthony Turner
Make-Up: Yadim
Contact information
Loro Piana Japan
Telephone: 03-5579-5182
