Although there was a light rain on the final day, the 91st Pitti Immagine Uomo (PITTI IMMAGINE UOMO 91) was blessed with good weather from the first day. Held annually in the second week of January (this year from the 10th to the 14th) in Florence, Italy, this men's fashion exhibition is known as a mecca for fashion snaps. With the booming snap boom in recent years, men's buyers, press, and bloggers from around the world flocked to the event, creating enough excitement to fill a magazine feature in just these four days.

This year's snappers again gathered in large numbers, but perhaps due to the cooler temperatures compared to last year's warm winter, coats, scarves, and knit caps were the predominant winter wear. The area in front of the main pavilion, the social gathering spot for the well-dressed peacocks, had a relatively subdued feel. Compared to last season's color-themed theme, the visitors' styles were generally chic, with black prominent.

But even so, inside the venue, fashionistas who have dedicated their lives to enjoying fashion celebrate each other's changes twice a year. Scenes of people enjoying each other's styles in real life are sure to be a valuable opportunity for the fashion industry, which is being hit by a wave of virtualization.

We are in an era where youth culture trends that are sweeping fashion and Classico mixed styles are crossing paths. We have collected the first snapshots of 2017 from inside the venue, Fortezza da Basso.

Text & Photo: Noda Tatsuya