Oriens JOURNAL STANDARD releases #STAY HOME special movie

May 7, 2020


Oriens JOURNAL STANDARD will be releasing a #STAY HOME special movie on its official Instagram. The video content was produced in collaboration with creative label OFBYFOR TOKYO. Four Oriens staff members serve as models, proposing new ways to enjoy "STAY HOME." Due to the impact of COVID-19, the video was produced entirely remotely, with green screens set up and filming taking place in each staff member's home.

Now that we're spending a lot of time at home, we created this film with the theme, "Change from your loungewear into stylish clothes during your casual hobby time and enjoy both fashion and your hobbies!" It's precisely because we're in an age where self-restraint is required that we, as a fashion apparel brand, wanted to communicate "how to enjoy STAY HOME." The film showcases fashion that matches the hobbies of each of our staff members, along with Oriens' new spring collection.

With the government's request for self-restraint extended, each individual's actions are becoming even more important. In this climate, we want to teach young people who love fashion how to make the most of their "time at home" at home.



"Watching Movies in My Room"PRESS/Osawa x FilmRight: "PULP FICTION (1994)"
Tops: Striped Oversize SH 10,500 yenBottoms: Big bell Denim 9,800 yen
Left: "EMPIRE RECORDS (1995)』Tops: Sheer L/S Tee 4,800 yenSkirt: Set up mini skirt 8,580 yen



「Listening to Music in My Room」BUYER/Hasegawa x MusicRight: 'Rock With You (Michael Jackson)'
Tops Argyle Polo CD 9,800 yenBottoms Big bell Denim 9,800 yen
Left: "SWEET (BROCKHAMPTON)"Tops Ox stripe wide shirt 11,000 yenBottoms 2 tack over PT 15,000 yen



"Make up in My Room"Conceptor/Sakurai x MakeupRight: THREE (Daring Goodly Demure #07)
Dress Check mini OP 10,000 yen
Left: Dior (Ultra Liquid #707)All-in-one fringe jumpsuits 15,000 yen



"Paying the video games"Fashion adviser/Furukawa x Game (With pet dog) Falk)Right: "Animal Crossing: New Horizons (Nintendo Switch)"
Tops: BIG Hoodie (ROKET LUNCH) 17,500 yenBottoms: 2-tone marching trousers 15,000 yen
Left: "Resident Evil RE:3 (PS4)"Tops: Sweatshirt (CONICHIWA BONJOUR) 8,000 yenBottoms: Diverse color slacks, 11,000 yen


*All prices are excluding tax.
*All items without a brand name are Oriens original products.

【Oriens JOURNAL STANDARD Overview】
A sister brand of JOURNAL STANDARD. The first store opened on March 20, 2020, on Jinnanzaka in Shibuya.
Based on the concept of "Whatever you like, however you like, as much as you like," this select shop carries original products and imported brands. Members aged 23 to 27 handle everything from buying to sales, proposing real clothes to young people their own age. The office is located in the basement of the store, with buyers and press members acting as in-store staff, directly communicating their passion to customers.

Store Information
Oriens JOURNAL STANDARD SHIBUYA
Address: 1-18-2 Jinnan, Shibuya-ku, Tokyo (1st floor, B1)
Phone: 03-5457-0700
Business Hours: 11:30 AM - 8:30 PM
Official Instagram: https://www.instagram.com/oriens.js/?hl=ja

【Creative Label OFBYFOR TOKYO Overview】
"A creative group providing domestic and international brands with creative work by digital natives, for digital natives. We provide a wide range of support, from visual direction to casting, advertising, and PR.
Official Website: https://obf.tokyo/



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