Fender Musical Instruments Corporation and Fender Music Japan Co., Ltd. will open Fender's first flagship store, "FENDER FLAGSHIP TOKYO," on June 30, 2023.
Exterior / Courtesy of FENDER FLAGSHIP TOKYO
FENDER FLAGSHIP TOKYO occupies four floors, from the basement to the third floor, of THE ICE CUBES, the iconic commercial building located in Harajuku/Omotesando. The store design was handled by Klein Dytham architecture (KDa), known for its work on Daikanyama T-SITE/Tsutaya Bookstore (2011), GINZA PLACE (2016), Open House (Bangkok, 2017), and Hoshino Resorts RISONARE facilities. It was designed with the concept of "music lovers and musical instruments."
1st Floor/Courtesy of FENDER FLAGSHIP TOKYO
Stairs/Courtesy of FENDER FLAGSHIP TOKYO
Designed for all music lovers, FENDER FLAGSHIP TOKYO goes beyond the scope of a traditional music store, offering a variety of musical experiences to visitors. The store will carry a wide selection of Fender products, including Fender Custom Shop®, the finest guitars and basses crafted by the world's most skilled and honored master builders, as well as American- and Japanese-made models, acoustic guitars, ukuleles, amps, and pedals.
3rd Floor / Courtesy of FENDER FLAGSHIP TOKYO
The store will also feature Fender's first permanent cafe, the "FENDER CAFE powered by VERVE COFFEE ROASTERS," as well as an event space that can be used for a variety of purposes, including talk shows, performances, workshops, and TV/radio programs. In addition, to coincide with the opening of the flagship store, we will launch "F IS FOR FENDER," a high-quality apparel brand that focuses on products made in Japan, which will be sold at the flagship store.
FENDER CAFE powered by VERVE COFFEE ROASTERS/Courtesy of FENDER FLAGSHIP TOKYO
Apparel brand "F IS FOR FENDER"/Courtesy of FENDER FLAGSHIP TOKYO
In addition, at the ceremony held on June 29, the day before the opening, Musical Instruments Fender Corporation CEO Andy Mooney and Fender Music Japan Inc. President and CEO, Asia Pacific Region Head Edward Cole explained the background to the opening of the world's first flagship store in Harajuku, the outlook for the Japanese market, which has experienced double-digit growth since 2015, and the future of the brand. Afterwards, a total of 16 Fender-loving artists, including MIYAVI and Ken (L'Arc~en~ciel), rushed to the event. The second half of the event saw Shimofuri Myojo's Soshina act as MC, and actress and creative artist Non, who is active across borders with her guitar, and Fujifabric's Yamauchi Soichiro gave a talk on guitars and a live performance of their favorite guitars.
From left) CEO Andy Mooney, President Edward Cole, and Kenji Hino "JINO" / Courtesy of FENDER FLAGSHIP TOKYO
Photo session / Courtesy of FENDER FLAGSHIP TOKYO
Talk show featuring Soshina and Non from Shimofuri Myojo and Yamauchi from Fujifabric / Courtesy of FENDER FLAGSHIP TOKYO
■Details of each floor of "FENDER FLAGSHIP TOKYO"
The basement floor will feature an exhibition and sale of acoustic guitars that are easy for beginners to pick up, as well as an event space where events can be held for a variety of music lovers. The basement floor will also feature Fender's first original cafe, "FENDER CAFE powered by VERVE COFFEE ROASTERS," overseen by VERVE COFFEE ROASTERS, a popular California lifestyle coffee brand that offers original coffee, tea, and food, making it an ideal floor for community interaction.
Courtesy of FENDER FLAGSHIP TOKYO
<1st floor>
The first floor, which serves as the entrance to FENDER FLAGSHIP TOKYO, will be the floor where new products and featured items will be exhibited and sold, including guitars and basses, artist signature models, and accessories. Plans call for the sale of a variety of lifestyle products, including original goods such as apparel, caps, home/office items, and stationery, as well as the new apparel brand "F IS FOR FENDER," which will be launched at the same time as the flagship store opens.
Courtesy of FENDER FLAGSHIP TOKYO
<2nd floor>
The 2nd floor will feature popular American and Japanese-made electric guitars and basses, as well as a wide variety of amplifiers. There will also be a special soundproof room where you can try out guitars and basses you're interested in at high volume using your favorite Fender amplifier.
Courtesy of FENDER FLAGSHIP TOKYO
<3rd floor>
The top floor, the 3rd floor, is dedicated to the Fender Custom Shop®, also known as the Dream Factory, where Fender's finest guitars are created. At the Fender Custom Shop®, Fender's legendary instruments are crafted by the world's most skilled and honored craftsmen, known as Master Builders, who realize the dream guitars of players from world-class musicians such as Eric Clapton, Jeff Beck, H.E.R., and Jimmy Page, to collectors, professionals, and guitar enthusiasts. This floor will feature the finest creations by Master Built and Team Built, as well as a special room for custom orders.
Courtesy of FENDER FLAGSHIP TOKYO
Courtesy of FENDER FLAGSHIP TOKYO
#FenderFlagshipTokyo
Exterior / Courtesy of FENDER FLAGSHIP TOKYOFENDER FLAGSHIP TOKYO occupies four floors, from the basement to the third floor, of THE ICE CUBES, the iconic commercial building located in Harajuku/Omotesando. The store design was handled by Klein Dytham architecture (KDa), known for its work on Daikanyama T-SITE/Tsutaya Bookstore (2011), GINZA PLACE (2016), Open House (Bangkok, 2017), and Hoshino Resorts RISONARE facilities. It was designed with the concept of "music lovers and musical instruments."
1st Floor/Courtesy of FENDER FLAGSHIP TOKYOStairs/Courtesy of FENDER FLAGSHIP TOKYODesigned for all music lovers, FENDER FLAGSHIP TOKYO goes beyond the scope of a traditional music store, offering a variety of musical experiences to visitors. The store will carry a wide selection of Fender products, including Fender Custom Shop®, the finest guitars and basses crafted by the world's most skilled and honored master builders, as well as American- and Japanese-made models, acoustic guitars, ukuleles, amps, and pedals.
3rd Floor / Courtesy of FENDER FLAGSHIP TOKYOThe store will also feature Fender's first permanent cafe, the "FENDER CAFE powered by VERVE COFFEE ROASTERS," as well as an event space that can be used for a variety of purposes, including talk shows, performances, workshops, and TV/radio programs. In addition, to coincide with the opening of the flagship store, we will launch "F IS FOR FENDER," a high-quality apparel brand that focuses on products made in Japan, which will be sold at the flagship store.
FENDER CAFE powered by VERVE COFFEE ROASTERS/Courtesy of FENDER FLAGSHIP TOKYOApparel brand "F IS FOR FENDER"/Courtesy of FENDER FLAGSHIP TOKYOIn addition, at the ceremony held on June 29, the day before the opening, Musical Instruments Fender Corporation CEO Andy Mooney and Fender Music Japan Inc. President and CEO, Asia Pacific Region Head Edward Cole explained the background to the opening of the world's first flagship store in Harajuku, the outlook for the Japanese market, which has experienced double-digit growth since 2015, and the future of the brand. Afterwards, a total of 16 Fender-loving artists, including MIYAVI and Ken (L'Arc~en~ciel), rushed to the event. The second half of the event saw Shimofuri Myojo's Soshina act as MC, and actress and creative artist Non, who is active across borders with her guitar, and Fujifabric's Yamauchi Soichiro gave a talk on guitars and a live performance of their favorite guitars.
From left) CEO Andy Mooney, President Edward Cole, and Kenji Hino "JINO" / Courtesy of FENDER FLAGSHIP TOKYOPhoto session / Courtesy of FENDER FLAGSHIP TOKYOTalk show featuring Soshina and Non from Shimofuri Myojo and Yamauchi from Fujifabric / Courtesy of FENDER FLAGSHIP TOKYO■Details of each floor of "FENDER FLAGSHIP TOKYO"
The basement floor will feature an exhibition and sale of acoustic guitars that are easy for beginners to pick up, as well as an event space where events can be held for a variety of music lovers. The basement floor will also feature Fender's first original cafe, "FENDER CAFE powered by VERVE COFFEE ROASTERS," overseen by VERVE COFFEE ROASTERS, a popular California lifestyle coffee brand that offers original coffee, tea, and food, making it an ideal floor for community interaction.
Courtesy of FENDER FLAGSHIP TOKYO<1st floor>
The first floor, which serves as the entrance to FENDER FLAGSHIP TOKYO, will be the floor where new products and featured items will be exhibited and sold, including guitars and basses, artist signature models, and accessories. Plans call for the sale of a variety of lifestyle products, including original goods such as apparel, caps, home/office items, and stationery, as well as the new apparel brand "F IS FOR FENDER," which will be launched at the same time as the flagship store opens.
Courtesy of FENDER FLAGSHIP TOKYO<2nd floor>
The 2nd floor will feature popular American and Japanese-made electric guitars and basses, as well as a wide variety of amplifiers. There will also be a special soundproof room where you can try out guitars and basses you're interested in at high volume using your favorite Fender amplifier.
Courtesy of FENDER FLAGSHIP TOKYO<3rd floor>
The top floor, the 3rd floor, is dedicated to the Fender Custom Shop®, also known as the Dream Factory, where Fender's finest guitars are created. At the Fender Custom Shop®, Fender's legendary instruments are crafted by the world's most skilled and honored craftsmen, known as Master Builders, who realize the dream guitars of players from world-class musicians such as Eric Clapton, Jeff Beck, H.E.R., and Jimmy Page, to collectors, professionals, and guitar enthusiasts. This floor will feature the finest creations by Master Built and Team Built, as well as a special room for custom orders.
Courtesy of FENDER FLAGSHIP TOKYOCourtesy of FENDER FLAGSHIP TOKYO"FENDER FLAGSHIP TOKYO" Facility Overview
Opening Date: Friday, June 30, 2023
Address: 1-8-10 Jingumae, Shibuya-ku, Tokyo 150-0001
Access: 5-minute walk from Harajuku Station on the JR Yamanote Line, 2-minute walk from Meiji-Jingumae Station on the Tokyo Metro Chiyoda Line and Fukutoshin Line, 8-minute walk from Omotesando Station on the Tokyo Metro Chiyoda Line, Hanzomon Line, and Ginza Line
Floors: 1 basement floor, 3 floors above ground
Area: Total floor area 1068.4m² / 323.19 tsubo
URL: https://www.fender.com/ja-JP/fender-flagship-tokyo.html
Opening Date: Friday, June 30, 2023
Address: 1-8-10 Jingumae, Shibuya-ku, Tokyo 150-0001
Access: 5-minute walk from Harajuku Station on the JR Yamanote Line, 2-minute walk from Meiji-Jingumae Station on the Tokyo Metro Chiyoda Line and Fukutoshin Line, 8-minute walk from Omotesando Station on the Tokyo Metro Chiyoda Line, Hanzomon Line, and Ginza Line
Floors: 1 basement floor, 3 floors above ground
Area: Total floor area 1068.4m² / 323.19 tsubo
URL: https://www.fender.com/ja-JP/fender-flagship-tokyo.html
#FenderFlagshipTokyo
