Korean actress Claudia Kim has been appointed as the first Asian muse for cosmetics brand BOBBI BROWN. Kim will appear in their Asia-exclusive campaign starting July 1st.

In response to the brand's expanding Asian market, Bobbi Brown has decided to feature a model for its first Asian campaign. Kim's natural beauty and positive outlook make her a perfect fit for the Bobbi Girl, embodying the brand's message of "Be who you are."

Kim, a 30-year-old actress, made waves when she was cast in her first film role in the Hollywood film "Avengers 2" (scheduled for release in the US in May, with a Japanese release date yet to be determined). Since winning first place in the 2005 Korea-China Supermodel Contest, she has appeared in numerous Korean dramas. Due to her experience living in the US and fluency in English, she is known as an intellectual actress, often playing cool, intelligent characters.

Current brand muse Kate Upton will continue to appear in each campaign as a global muse, while Kim will appear in campaigns for the Asian collection as an Asia-only muse.