Experience the first 1/8 sunscreen that lets your skin breathe deeply. The long-awaited ultra-thin UV sunscreen from YSL's No. 1 skincare line, "PURE SHOTS"!

Apr 17, 2020
Introducing a new, eye-catching UV lotion with high protection and an airy feel from Yves Saint Laurent Beaute. Light, thin, and stress-free. It not only protects your skin, but also provides skin care during the day. The citrus scent will refresh your mood. With more time being spent at home, this is the perfect partner for preventing indoor sunburn, which can lead to skin aging if not treated properly.



The UV from the popular PURE SHOTS line will be released nationwide on Friday, May 22, 2020.
Introducing the eye-catching new UV lotion with high protection and an airy feel. This product features an "airy film" that's 1/8 the thickness of conventional products, providing high protection even against "sticky burns." Its thin, lightweight liquid texture is so refreshing it allows skin to breathe deeply. Combining science (vitamins E and B3) with Moroccan botanicals (lemon peel), it wraps the skin in a thin film, balancing the skin's essential nutrients and even providing a "skin tone purifying" effect. It addresses dark spots, dullness, and blemishes for a clear, translucent complexion. With more time spent at home, UV rays reach indoors, so "UV protection" is essential even on days when you don't plan on going out! Even a day at home can expose you to plenty of sunlight, and UV damage, the cause of dark spots and wrinkles, can build up on your skin without you even realizing it. This exceptional UV purifying formula brightens skin and refreshes your mood with its citrus scent. Protect your skin and recharge your beauty!


Pure Shot UV50SPF50+/PA++++6,500 yenNationwide release: May 22, 2020[Pre-sale]Official online boutique: April 24, 2020May 15, 2020 @cosme shopping



NEW EXPERIENCES




You'll forget you're wearing it. Experience unprecedented thinness and lightness*
This refreshing two-layer liquid formula incorporates advanced UV technology and an airy film that blends seamlessly with your skin. Its ultra-thin and lightness delivers an incredibly sensual feel.



Protects against PM2.5**, UV Protection
In addition to the high level of protection provided by SPF50+/PA++++, it also protects against airborne pollutants and PM2.5. Formulated with citrus peel*** grown in the harsh environment of Morocco, it also combats dullness caused by dryness. For a brighter, clearer complexion.




Foundation fits snugly. For a high-quality, lustrous skin that won't smudge
A thin veil that blends in with your skin, adhering to your foundation like it's being absorbed. Easily achieve a high-quality, lustrous skin that won't smudge****. It won't smudge even when applied over makeup, and when used to touch up, it resets your skin to a radiant, radiant glow.


*At YSL, **Prevents adhesion to skin ***Lemon peel extract: Skin conditioning ingredient ****Makeup effect



FRAGRANCE




FRESH CITRUS FRAGRANCE
A fresh citrus fragrance that cleanses the soul

A fresh and soft scent inspired by citrus peel. This fragrance purifies the soul with every use, turning your daily UV exposure into a moment of joy.




Protect your skin from the current environment
Are you experiencing skin problems caused by masks? With the increasing use of masks, many women are experiencing dryness, stickiness, and discomfort due to friction and a tight seal. Now is the time to tone your skin and make it less prone to dryness with these simple steps.




DEFFEND: A lotion that hydrates and protects against dryness
For skin that stays hydrated 24 hours a day! Pure Shot Lotion enhances the skin's barrier function. This thick lotion protects and hydrates dry, sensitive skin. While balancing the vitamin balance disrupted by overworked skin, the synergistic effect of orange blossom extract strengthens the skin's barrier function. It instantly absorbs into the skin, leaving it smooth, hydrated, and supple.




CONDITION: A nighttime serum that focuses on the skin's absolute balance of ingredients, which can easily be disrupted by the environment.
Feel the smoothness and transparency the next morning! Even pores become less noticeable in just 4 weeks! *"Pure Shot Night Serum". A two-layer serum that restores the skin's absolute balance of ingredients overnight and fights aging caused by overwork. With a skin regenerating reboot and stratum corneum purifying action while you sleep, you'll wake up with transformed skin the next morning. *Self-evaluation by 68 Asians



BARRIER: An ultra-thin film of protection even from airborne pollutants
Try it for the first time in 1/8! Pure Shot UV50 is so light you can take a deep breath. Equipped with next-generation protection and advanced technology that combines high protection with an airy feel, the fresh liquid texture is thin enough to let your skin breathe and provides all-day comfort. It also prevents oily burns and has a skin-purifying effect that immediately restores a youthful complexion.



Free Shipping Campaign Now Running at the Online Boutique!
Currently, our official online boutique offers free shipping on products for a limited time*. Now that we're spending more time at home, a little more careful skincare than usual is a chance to recharge your beauty! Take advantage of this special opportunity to try it out.
Official Online Boutique: https://www.yslb.jp/

*Valid until June 30, 2020. Subject to change. Please visit the official online boutique for the latest information. Special page: https://www.yslb.jp/WW-50558YSL.html #ysl #PURESHOTS [Customer Inquiries] Yves Saint Laurent Beaute Toll-free number: 0120-526-333 Official online boutique: www.yslb.jp



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