TAG Heuer to host pop-up in Harajuku where viewers can enjoy the world of the short film "The Chase for Carrera"

Event Date:2023.05.19-05.21
May 17, 2023
Since its founding in 1860, Swiss luxury watch brand TAG Heuer has demonstrated its avant-garde watchmaking spirit and its commitment to pursuing further innovation through revolutionary technology. TAG Heuer's iconic Carrera, launched in 1963, celebrates its 60th anniversary this year. To celebrate this anniversary, the brand has released a short film, "The Chase for Carrera," starring brand ambassador and actor Ryan Gosling. "The Chase for Carrera Pop-Up," where visitors can watch the short film and immerse themselves in the world of the film, will be held from May 19th to May 21st.

*Image


https://youtu.be/cuJjngO6uxk

"The Chase for Carrera Pop-Up"
【Date & Time】Saturday, May 19th - Sunday, May 21st 11:00am - 7:00pm
【Venue】Harajuku Piazza Building, 4-26-18 Jingumae, Shibuya-ku
https://goo.gl/maps/s9RWQ72eLCHGYqtv9
*Those who register as LINE friends will receive an admission ticket on the first floor of the pop-up, allowing them to enjoy various content.


LINE Campaign
A photographer will take photos of attendees within the world of a short movie and send the photos directly to them via LINE. In addition, two people will be entered into a lottery using the number printed on their LINE admission ticket to win a special TAG Heuer experience. Details will be announced on TAG Heuer's official LINE account at a later date.


For inquiries:
LVMH Watch & Jewelry Japan TAG Heuer
TEL: 03-5635-7054

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