Gucci will be holding an "Artisan Corner" event, which embodies the brand's craftsmanship, from March 4th to March 10th at The Stage on the first floor of the main building of Isetan Shinjuku, the women's shoes section on the second floor, and Center Park/The Stage 3 on the third floor.

For the event, artisans from the Gucci workshop in Florence, Italy, will be visiting Japan, and at each venue they will be showcasing the traditional and innovative techniques passed down to Gucci. On the first floor of the building, visitors can purchase the brand's iconic products, including limited-edition handbags and wallets crafted by artisans. For the first time in the world, customers can choose the color combination of the bamboo shopper strap and the wallet's bamboo tassel, and can even have their initials engraved. The bamboo shopper (¥200,000) sold at the venue will be available in a store-exclusive color, while the wallet (¥87,000) will be available for pre-sale at the store. In the artisan shoe corner on the second floor, visitors can watch a demonstration of how Horsebit loafers (¥68,000) are made, and purchase Horsebit metalware in seven colors, including a world premiere color. On the third floor, a limited-edition handbag, a collaboration between the traditional Japanese crafts of Ise Katagami and Koshu Inden, will be on sale. Koshu Inden leather, decorated with an original GG pattern using Ise Katagami paper, is meticulously carved by artisans into handbags, allowing visitors to experience the fusion of the brand's proud craftsmanship and traditional Japanese craftsmanship. The Inden handbags on sale include the Classic Bamboo (500,000 yen), Miss Bamboo Medium (319,000 yen), Miss Bamboo Small (226,000 yen), and wallet (150,000 yen).

Demonstrations of the artisanal production process can be seen on March 4th, 7th, and 8th from 10:30am to 12:30pm, 1:30pm to 3:30pm, and 4:30pm to 7:30pm. On March 5th, 6th, 9th, and 10th, from 1:30pm to 3:30pm and 4:30pm to 7:30pm.