Coach has launched Coachtopia, a new sub-brand focused on circular craft and collaborative creativity, in the US, Canada and the UK.
Courtesy of Coach
Coachtopia, a fully circular business model developed in collaboration with communities, primarily Gen Z, evolves towards a better future for the planet and will expand across Asia, including Japan, in the second half of 2023.
https://youtu.be/Qyo0VfFxEGc
Coachtopia is an all-gender collection of bags, accessories, ready-to-wear, and footwear made from recycled, repurposed, and renewable materials and designed in accordance with the Made Circular(TM) principles. Drawing on over 80 years of Coach leather expertise and craftsmanship, Coachtopia reimagines the product lifecycle from end to beginning.
Courtesy of Coach
Stuart Vevers
(Creative Director, Coach)
Courtesy of Coach
Courtesy of Coach
Courtesy of Coach
The launch in Japan is scheduled for early October 2023.
@coach_japan; #CoachJapan
EDITORIAL CREDIT: Coach
IMAGE CREDIT: Courtesy of Coach
SOCIAL MEDIA: @Coach; @coach_japan; @Coachtopia; #CoachNY; #CoachJapan; #Coachtopia
FILM & PHOTOGRAPHY CREDITS:
Production House: ADEUS Director: Adrien Lagier Editor: Roman Lagier
Photographer: Remi Ferrante Set Designer: Till Duca
Stylist: Max Ortega
Creative Agency: Marcel Worldwide
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive, courageous spirit of our hometown, New York, we create beautiful, timeless pieces that inspire everyone to be their true selves. Coach is a Tapestry, Inc. brand. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
Courtesy of CoachCoachtopia, a fully circular business model developed in collaboration with communities, primarily Gen Z, evolves towards a better future for the planet and will expand across Asia, including Japan, in the second half of 2023.
https://youtu.be/Qyo0VfFxEGc
Coachtopia is an all-gender collection of bags, accessories, ready-to-wear, and footwear made from recycled, repurposed, and renewable materials and designed in accordance with the Made Circular(TM) principles. Drawing on over 80 years of Coach leather expertise and craftsmanship, Coachtopia reimagines the product lifecycle from end to beginning.
Courtesy of Coach"We were inspired by a shared desire to do better for the planet by imagining new, circular ways to dream, design, and create. This is a bigger, bolder step toward realizing Coach's vision of sustainability, where experience, learning, and a passion for ethical design take precedence over conventional methods. Coachtopia is "designing in reverse," working with the next generation of young people who have an optimistic vision for the future, with the end goal of circularity in mind. "We are taking this commitment to an unprecedented level by challenging ourselves to do just that."
Stuart Vevers
(Creative Director, Coach)
Courtesy of CoachCourtesy of CoachCourtesy of CoachThe launch in Japan is scheduled for early October 2023.
@coach_japan; #CoachJapan
EDITORIAL CREDIT: Coach
IMAGE CREDIT: Courtesy of Coach
SOCIAL MEDIA: @Coach; @coach_japan; @Coachtopia; #CoachNY; #CoachJapan; #Coachtopia
FILM & PHOTOGRAPHY CREDITS:
Production House: ADEUS Director: Adrien Lagier Editor: Roman Lagier
Photographer: Remi Ferrante Set Designer: Till Duca
Stylist: Max Ortega
Creative Agency: Marcel Worldwide
About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive, courageous spirit of our hometown, New York, we create beautiful, timeless pieces that inspire everyone to be their true selves. Coach is a Tapestry, Inc. brand. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
