How the fashion brand Momoclo was born [Part 2] -- Remembering Momoclo in the spring of 2015

Feb 20, 2015

On the day of the visual shoot, Momoclo heralds the arrival of spring at Pink House.

Many staff members were involved in the shoot: photographers, hair and makeup artists, art directors, retouchers... and the Pink House staff and managers who styled the members. By all accounts, the shoot involved around 30 staff members.

How to create a different, more fashionable Momoclo? Staff meetings were held. The final result is as you can see. Standing in a smoky world, the members gaze out at the world with melancholy eyes. Their voluminous hair styles are accented with soft makeup colors.

Momota cheers at the catering prepared during a break in filming, Takagi chats enthusiastically with the hair and makeup artist, and Sasaki takes photos on her phone after the shoot. Each member appears to be enjoying the moment. "I want to have a picnic when spring comes," Ariyasu said during a break in the spring-themed shoot, while Sasaki also commented, "I want to go strawberry picking when spring comes," seemingly excited about the upcoming spring. When asked about her impressions of the shoot, Tamai, who had just finished filming, said, "I think Momoiro Clover Z is strongly associated with five colors, but Pink House focused on clovers. I'd be happy if fans and non-fans alike would wear it." The girls, wrapped in layers of frills, became the muse for "PINK HOUSE—flower shower, eternal girlhood." Perhaps dressing up makes your heart dance, changes the way you see the world, and makes you stand taller than usual—a chance to experience the joy of "fashion." If, when you think back to the spring of 2015, you picture the girls wrapped in countless clovers, that would be a wonderful event.

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Shigematsu Yuka
  • Once all the members were together, the atmosphere was filled with energy, like spring had suddenly arrived.
  • Momoclo members are highly focused as they prepare for the shoot
  • The cameraman's shutter click echoes through the studio.
  • Takagi is always cheerful, even when she's putting on makeup.
  • Expressing eternal femininity through makeup
  • The voluminous hairstyle is a mix of natural hair and wigs.
  • Sasaki told us that she used to wear Pink House dresses when she was a child.
  • Tamai getting her hair styled
  • Momota cheers at the catering that combines Momoclo colors with spring ingredients
  • "Which one should we eat first?" asked Momota.
  • Takagi being interviewed during a break in hair and makeup
  • Looking at the muffins with Momoclo-colored icing, Takagi said, "I want to try cooking this year."
  • The staff also commented that Sasaki looked like a doll.
  • Tamai showed off different poses one after another
  • She makes detailed adjustments to her makeup while taking the photos.
  • The center of the corsage on her chest is dyed in her member's color.
  • Momota moves to the studio in a pure white dress.
  • The lace on the dress has a four-leaf clover design.
  • Lunchtime between shoots
  • The food unit GOCHISO prepared a catering menu of their favorite foods.
  • Salads using the member's colors will also be available.
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