Ginza Mitsukoshi reopens after a refresh! Introducing "The Stage," custom jewelry ordering, and a 3D foot measurement device.

PROMOTION
Feb 12, 2020
Ginza Mitsukoshi will undergo a refreshed reopening on February 19th. The event space "The Stage" will be opened on the first floor of the west side, featuring new handbag and accessory brands. The women's shoe fitting lab on the second floor will also feature "YourFIT365," a service featuring a 3D foot measurement device.


New Pop-Up Space "The Stage"


The refreshed reopening will also feature "The Stage" on the first floor of the west side. This space will showcase attractive products in a pinpointed manner, as well as host pop-ups and events that transcend the boundaries of brands and items. The goal is for customers to always discover something new. Events will be held for a limited time, so you can always enjoy a fresh experience.



PEANUTS & THE MARC JACOBS
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Left: Sweatshirt (¥36,300), Pants (¥30,800), Right: Bag (¥78,100) / MARC JACOBS
*Sweatshirts and pants will be sold first at Ginza Mitsukoshi.

A "PEANUTS & THE MARC JACOBS" pop-up event will be held at the opening. A special collaboration between the globally beloved American comic "PEANUTS" and MARC JACOBS' new line, "THE MARC JACOBS," is on sale. Sweatshirts, pants, and T-shirts featuring the popular character Woodstock will be available exclusively at Ginza Mitsukoshi from February 19th to March 3rd.




Find the perfect item for you at Ginza Mitsukoshi


The innovative approach at Ginza Mitsukoshi allows you to find the perfect item for you. The first floor accessories section will feature "Diaplus," a brand that has introduced a jewelry ordering system, while the second floor women's shoe fitting lab will feature "YourFIT365," a measurement and recommendation service using a 3D foot measurement device.



Diaplus
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"Diaplus" will be introducing innovative services such as a pattern ordering system that allows you to choose from approximately 130 patterns and virtual fittings on an app. By selecting a design on the app and converting it into 3D data, you can see how it will look when tried on on the screen. A 3D printer is then used to create a resin sample. The sample can be delivered, and after trying it on, the order is confirmed. There is also a "Sign Jewelry" service that digitizes handwriting written on the device and turns it into jewelry.

From February 19th to 29th, customers who purchase an engagement ring worth 220,000 yen or more and join the MI Card, MI app, and Isetan Mitsukoshi Bridal Club will receive a free novelty gift on a first-come, first-served basis. For more information on the giveaways and other details, please click here.







YourFIT365
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YourFIT365, the measurement and recommendation service that launched at Isetan Shinjuku last year, has now arrived at Ginza Mitsukoshi.



By measuring your foot shape using a 3D measuring device, the service matches the pre-loaded shoe data and recommends shoes that fit you perfectly. By connecting with the app, you can check your measurement data and recommendations from home, and you can also purchase online. Enjoy shopping that transcends the boundaries between brick-and-mortar stores and online stores. To make a reservation for the service, click here.
 


Packed with New Brands


This refreshed reopening will also feature new brands being carried at Ginza Mitsukoshi. Here, we'll introduce two of the most popular brands.



VASIC
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Bond Mini (¥40,700) / VASIC

VASIC launched in New York with its Spring/Summer 2015 collection, based on the theme of "My Standard Bag," a handbag brand for all fashion-loving women, offering a variety of "bag styles" to fit each individual lifestyle. The "BOND" series, featuring leather knots, is available in a variety of colors, including the popular "Citron" from the Spring/Summer 2020 collection.



MCM
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"Patricia" Visetos Mini Shoulder Bag (¥103,400) / MCM
MCM is a global luxury lifestyle brand. Since its founding in 1976, the brand has been loved by global nomads and has an ageless and genderless fan base. This time, the shop will carry a lineup of mini bags from the "Patricia" collection. The bags feature craftsmanship that reflects the luxurious MCM brand heritage, and the laurel lock finish adds a sophisticated accent. (MCM will be available from February 12th)




*All prices include tax.


【Store Information】
Ginza Mitsukoshi
Address: 4-6-16 Ginza, Chuo-ku, Tokyo 104-8212
Phone: 03-3562-1111 (Main)
Business Hours: 10:00 AM - 8:00 PM (Sundays and the last day of holidays until 7:30 PM)
URL: https://www.mitsukoshi.mistore.jp/ginza.html


畑 麻衣子
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