Louis Vuitton has unveiled its first advertising campaign featuring Golden Globe Award-winning actress Zendaya, debuting her as the newest Louis Vuitton ambassador and face of the iconic Capucines bag.
©LOUIS VUITTON
Zendaya was a front-row guest at Louis Vuitton's Fall/Winter 2023 women's show in March, and now photographers Mert Alas and Marcus Piggott have captured her at Villa E 1027 in Roquebrune-Cap-Martin, designed by pioneering modernist architect and designer Eileen Gray.
©LOUIS VUITTON
Enveloped in the dreamy atmosphere of the Côte d'Azur, Zendaya poses against a vibrant, lyrical backdrop, carrying pieces from the Capucines collection, including the Capucines BB mini bag, which also makes its campaign debut. Moving from terrace to balcony to rooftop, Zendaya breathes fresh, sensual elegance into the campaign and the Capucines collection.
©LOUIS VUITTON
Introduced in 2013, the Capucines bag was named after Rue Neuve des Capucines, Paris, where Louis Vuitton first opened his store in 1854. It has become one of the Maison's most iconic designs. Crafted from full-grain Taurillon leather, this practical and elegant bag can be carried by hand, on the shoulder, or cross-body. The flap can be closed to reveal the Monogram flower or tucked inside to reveal the leather-covered LV initials.
The Capucines campaign featuring Zendaya is being rolled out in media outlets and on social media around the world.
https://youtu.be/sE6Rk9TJcSk
[Creative Credits]
Stylist: Law Roach
Photography & Video: Mert and Marcus
Creative Direction: The Council Team
Hair: Raoul Alejandre
Makeup: Antoinette Hill
Since its founding in 1854, Louis Vuitton has consistently offered unique designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the "essence of travel" created by its founder, Louis Vuitton, and is creative, elegant, and practical. Boldness has shaped the story of Louis Vuitton. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrance. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.
©LOUIS VUITTONZendaya was a front-row guest at Louis Vuitton's Fall/Winter 2023 women's show in March, and now photographers Mert Alas and Marcus Piggott have captured her at Villa E 1027 in Roquebrune-Cap-Martin, designed by pioneering modernist architect and designer Eileen Gray.
©LOUIS VUITTONEnveloped in the dreamy atmosphere of the Côte d'Azur, Zendaya poses against a vibrant, lyrical backdrop, carrying pieces from the Capucines collection, including the Capucines BB mini bag, which also makes its campaign debut. Moving from terrace to balcony to rooftop, Zendaya breathes fresh, sensual elegance into the campaign and the Capucines collection.
©LOUIS VUITTONIntroduced in 2013, the Capucines bag was named after Rue Neuve des Capucines, Paris, where Louis Vuitton first opened his store in 1854. It has become one of the Maison's most iconic designs. Crafted from full-grain Taurillon leather, this practical and elegant bag can be carried by hand, on the shoulder, or cross-body. The flap can be closed to reveal the Monogram flower or tucked inside to reveal the leather-covered LV initials.
The Capucines campaign featuring Zendaya is being rolled out in media outlets and on social media around the world.
https://youtu.be/sE6Rk9TJcSk
[Creative Credits]
Stylist: Law Roach
Photography & Video: Mert and Marcus
Creative Direction: The Council Team
Hair: Raoul Alejandre
Makeup: Antoinette Hill
Since its founding in 1854, Louis Vuitton has consistently offered unique designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the "essence of travel" created by its founder, Louis Vuitton, and is creative, elegant, and practical. Boldness has shaped the story of Louis Vuitton. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrance. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.
