Gucci presents its latest advertising campaign featuring supermodel Liu Wen for the Gucci Bamboo 1947 handbag.
Courtesy of Gucci
Each bag features a uniquely handcrafted bamboo handle, carved by artisans from bamboo. Photographed and directed by David Sims, the campaign showcases the iconic handbag and Liu Wen, evocative of the unique and intimate relationship that develops between a beloved item and its owner.
In the adverts and film, the handbag is portrayed as a symbolic safeguard for secrets and an allegorical treasure chest for cherished sentiments. It all comes down to the eternal bond between a woman and her bag, a bond that only deepens over time. Because a handbag is more than just an object; it is an extension of the woman who wears it, a reflection of her unique femininity.
Since its introduction on leather handbags in 1947, the bamboo handle, crafted by heating and curving bamboo, has become an instantly recognizable Gucci signature and remains emblematic of the house as an innovator in craftsmanship and luxury. The now-famous Gucci Bamboo 1947 is a centerpiece of the Gucci handbag collection, demonstrating how creative intuition, combined with deep expertise, has guided the brand.
Courtesy of Gucci
In 1947, in post-war Italy, when the finest materials for Gucci bags were difficult to come by, founder Guccio Gucci embraced the innovative ideas of Florentine artisans to create lightweight, durable bamboo handles. At a time when leather handles were the norm and standard of beauty for handbags, this radically different material introduced a new level of elegance.
https://youtu.be/Xt7FopNKZgU
Furthermore, the bamboo top handle, requiring advanced techniques to create its beautiful curves, has also contributed to honing the skills of Gucci's artisans. Craftsmen select bamboo in good condition, heat it over an open flame to soften it, and then hand-shape it into a semicircular shape. Once the handle is shaped, it is coated with multiple layers of lacquer and then baked to achieve a lustrous golden brown finish. This intricate process ensures that no two bamboo handles are alike.
Courtesy of Gucci
The bamboo-handled bag quickly became a favorite of movie stars and globetrotting jet-setters, cementing its status as an icon of Gucci's innovative creativity. Today, the Gucci Bamboo 1947 offers interchangeable straps in leather and Web stripes for enhanced functionality. Both straps are detachable and adjustable, making the bag highly versatile and versatile.
Courtesy of Gucci
The Gucci Bamboo 1947 bag is available in a variety of sizes and materials, reflecting the personality and attitudes of its wearer. New colors are introduced each season, complementing the classic color palette, and the bag is available in sophisticated evening styles and precious leathers.
Notes
The Gucci Bamboo 1947 is featured alongside other archive pieces in Gucci Cosmos, a global traveling exhibition. Bringing together some of the brand's most iconic and timeless designs from its 102-year history, this major exhibition will begin in Shanghai from April 28th to June 25th before traveling to several cities around the world. Gucci Cosmos is curated by Italian fashion scholar and critic Maria Luisa Friesa, with spatial design by British artist S. Devlin, who also designed the window displays and special in-store installations for Gucci Bamboo 1947 in select Gucci stores worldwide.
Advertising Campaign Credits
Photographer & Director: David Sims
Make up: Thomas De Kluyver
Hair: Paul Hanlon
Music Credits
Jarvis Cocker -You're in my eyes (Disco Song) Pilooski Remix (Instrumental)
& (C) 2009 Rough Trade
Performed by Jarvis Cocker. Written by Stephen Mackey, Timothy McCall, Simon Stafford, Jarvis Cocker, Martin Craft, & Ross Orton.
Remix and additional production by Pilooski/Cédric Marszewski.
Published by Wixen Music UK, Warner Chappell Music Publishing, Universal Music Publishing, and Concord Copyrights.
#GucciBamboo1947
GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Now celebrating its 100th anniversary, Gucci continues to redefine luxury while celebrating creativity, Italian craftsmanship and innovation. Gucci is part of Kering, the global luxury group home to renowned brands in fashion, leather goods, jewelry and eyewear.
For more information, visit https://www.gucci.com.
Contact:
Gucci Japan Client Services
0120-99-2177
www.gucci.com
Courtesy of GucciEach bag features a uniquely handcrafted bamboo handle, carved by artisans from bamboo. Photographed and directed by David Sims, the campaign showcases the iconic handbag and Liu Wen, evocative of the unique and intimate relationship that develops between a beloved item and its owner.
In the adverts and film, the handbag is portrayed as a symbolic safeguard for secrets and an allegorical treasure chest for cherished sentiments. It all comes down to the eternal bond between a woman and her bag, a bond that only deepens over time. Because a handbag is more than just an object; it is an extension of the woman who wears it, a reflection of her unique femininity.
Since its introduction on leather handbags in 1947, the bamboo handle, crafted by heating and curving bamboo, has become an instantly recognizable Gucci signature and remains emblematic of the house as an innovator in craftsmanship and luxury. The now-famous Gucci Bamboo 1947 is a centerpiece of the Gucci handbag collection, demonstrating how creative intuition, combined with deep expertise, has guided the brand.
Courtesy of GucciIn 1947, in post-war Italy, when the finest materials for Gucci bags were difficult to come by, founder Guccio Gucci embraced the innovative ideas of Florentine artisans to create lightweight, durable bamboo handles. At a time when leather handles were the norm and standard of beauty for handbags, this radically different material introduced a new level of elegance.
https://youtu.be/Xt7FopNKZgU
Furthermore, the bamboo top handle, requiring advanced techniques to create its beautiful curves, has also contributed to honing the skills of Gucci's artisans. Craftsmen select bamboo in good condition, heat it over an open flame to soften it, and then hand-shape it into a semicircular shape. Once the handle is shaped, it is coated with multiple layers of lacquer and then baked to achieve a lustrous golden brown finish. This intricate process ensures that no two bamboo handles are alike.
Courtesy of GucciThe bamboo-handled bag quickly became a favorite of movie stars and globetrotting jet-setters, cementing its status as an icon of Gucci's innovative creativity. Today, the Gucci Bamboo 1947 offers interchangeable straps in leather and Web stripes for enhanced functionality. Both straps are detachable and adjustable, making the bag highly versatile and versatile.
Courtesy of GucciThe Gucci Bamboo 1947 bag is available in a variety of sizes and materials, reflecting the personality and attitudes of its wearer. New colors are introduced each season, complementing the classic color palette, and the bag is available in sophisticated evening styles and precious leathers.
Notes
The Gucci Bamboo 1947 is featured alongside other archive pieces in Gucci Cosmos, a global traveling exhibition. Bringing together some of the brand's most iconic and timeless designs from its 102-year history, this major exhibition will begin in Shanghai from April 28th to June 25th before traveling to several cities around the world. Gucci Cosmos is curated by Italian fashion scholar and critic Maria Luisa Friesa, with spatial design by British artist S. Devlin, who also designed the window displays and special in-store installations for Gucci Bamboo 1947 in select Gucci stores worldwide.
Advertising Campaign Credits
Photographer & Director: David Sims
Make up: Thomas De Kluyver
Hair: Paul Hanlon
Music Credits
Jarvis Cocker -You're in my eyes (Disco Song) Pilooski Remix (Instrumental)
& (C) 2009 Rough Trade
Performed by Jarvis Cocker. Written by Stephen Mackey, Timothy McCall, Simon Stafford, Jarvis Cocker, Martin Craft, & Ross Orton.
Remix and additional production by Pilooski/Cédric Marszewski.
Published by Wixen Music UK, Warner Chappell Music Publishing, Universal Music Publishing, and Concord Copyrights.
#GucciBamboo1947
GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Now celebrating its 100th anniversary, Gucci continues to redefine luxury while celebrating creativity, Italian craftsmanship and innovation. Gucci is part of Kering, the global luxury group home to renowned brands in fashion, leather goods, jewelry and eyewear.
For more information, visit https://www.gucci.com.
Contact:
Gucci Japan Client Services
0120-99-2177
www.gucci.com
