Hermès (HERMÈS) has launched a special website called "Hermès Dreams of Fireworks," which allows users to send digital greeting cards, for a limited time from November 27th to January 31st, 2020. A playground for both adults and children will open at Ginza Sony Park from December 14th to 25th.


On the special website, users can choose from six original firework motifs, write a message, and create an orange "pop-up book"-style digital greeting card. The "mounted fireworks master," who usually hangs his scarf from the rooftop of Ginza Maison Hermès and hangs it over the streets of Ginza, will deliver important messages via social media and email. When the recipient opens the card, a Christmas-themed Ginza Maison Hermès will pop out, and your message and motif will light up the night sky like beautiful fireworks.

In addition, from December 26th, the card will switch to a New Year's design, allowing you to send a New Year's message along with fireworks to welcome the new year. Also, between November 27th and January 31st, if you "friend" Hermès' official LINE account, you can download a GIF animation of the "fireworks master" to use on LINE.


From December 14th to 25th, together with Ginza Sony Park, we will be opening a playground for adults and children to enjoy in the Christmas-decorated streets of Ginza. During the event, a "mounted fireworks artist" holding a silk scarf in both hands will descend from the rooftop of Ginza Maison Hermès at Ginza Sony Park. There will also be an interactive fireworks experience on a special stage inside the venue. When you wave a leather firework tube towards the large glass block screen at Ginza Maison Hermès, original fireworks will be projected onto the screen using projection mapping. Be sure to visit this Hermès playground, where everyone will be smiling.