A Christmas pop-up for ALIITA, a Milan-based jewelry brand designed by Cynthia Vilchez Castiglioni, will be held on the 4th floor of Ginza Mitsukoshi from December 11th to 17th.


The pop-up will showcase the world of the new Spring/Summer 2020 collection, inspired by the three keywords "Public/Private/Secret" announced at the Milan Collection in September. Cynthia's unique sense has seen humorous motifs such as cameras, crabs, and divers transformed into sophisticated jewelry.


During this promotion, we will be releasing a special version of Alita's adorable dinosaur motif (Dino) featuring emerald eyes. Two types will be available: the "DINO ESMERALDA NECKLACE" (¥47,000) and the "DINO ESMERALDA BRACELET" (¥22,000). The new Spring/Summer 2020 collection will also be available at ALIITA's permanent stores: Plan C Aoyama, Ginza Mitsukoshi, and Hankyu Umeda Main Store.

Check out the ALIITA pop-up, which features items perfect for Christmas gifts.