Tiffany unveils "This Is Tiffany" campaign featuring brand ambassador BTS's Jimin

Apr 12, 2023
Tiffany & Co. is pleased to announce its latest campaign for its Tiffany T and Tiffany HardWear collections, featuring Tiffany brand ambassadors including actress, singer, and model Zoë Kravitz, 21st century pop icon Jimin of BTS, and actress Gal Gadot.

Zoë Kravitz
The "This Is Tiffany" campaign explores the essence of Tiffany's iconic collections, embodying the power of authentic expression and the importance of being yourself. Tiffany jewelry empowers the wearer to style their jewelry, celebrating individuality, joy, and optimism.

BTS Jimin

"Our latest campaign, 'This Is Tiffany,' is a true homage to individual style. While we create the jewelry, our brand ambassadors, like Zoë Kravitz, BTS's Jimin, and Gal Gadot, bring meaning to these collections and make our creations their own."

Alexandre Arnault, Executive Vice President, Product & Communications, Tiffany & Co. src="/images/upload/2023/04/99a2a68cc4bcbde3b6c579f926449a30.jpg" alt="" />Gal Gadot
Inspired by the Tiffany logo, the Tiffany T collection is simple yet powerful with its pure, graphic structure. Each piece celebrates the Tiffany name and pays homage to modernity and power. Above all, the Tiffany T collection exudes enduring inspiration and empowerment, expressing an instantly recognizable strength and personal style.


The Tiffany HardWear collection debuted in 2017 and has become one of Tiffany's signature collections. Inspired by the energy and architecture of New York City, where Tiffany was founded, its chain-link design plays on tension, proportion and balance. This year, we will introduce the new Tiffany HardWear watch, featuring a cushion-shaped case with a faceted sapphire crystal reminiscent of a full-cut diamond. A custom locking mechanism secures the case and bracelet directly together. Both collections share a common bond of delicacy and strength, striking sophistication.


Unabashedly expressing personal style, the "This Is Tiffany" campaign sees Zoë Kravitz, Jimin and Gal Gadot express their authentic selves. Hand-polished, refined silhouettes and striking diamond pavé define each collection, capturing the essence of Tiffany and the people who wear it.

The 2023 "This Is Tiffany" campaign will launch globally across Tiffany media on April 10th.


@tiffanyandco #ThisIsTiffany #TiffanyT #TiffanyHardWear

編集部
  • Zoë Kravitz
  • BTS Jimin
  • Gal Gadot
  • Tiffany HardWear Collection
  • Tiffany T Collection
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