Miu Miu has launched a new project, "Miu Miu Select." In Tokyo, "Miu Miu Select by Alexa Chung," curated by Alexa Chung, will be available exclusively at the Miu Miu Aoyama store from November 23rd to December 1st.


This project is a special collection that features talents known as "hosts," who select Miu Miu items based on their unique tastes and perspectives. Previously, "Miu Miu Select" has been presented in London, New York, and Moscow, and this season, it will be presented in Milan, Tokyo, Dubai, Shanghai, and Paris, featuring various hosts. In Tokyo, model and designer Alexa Chung will be the host, showcasing the original collection "Miu Miu Select by Alexa Chung," consisting of clothing, bags, shoes, jewelry, and eyewear. Each item will be available exclusively from November 23rd to December 1st in a corner of the Miu Miu Aoyama store, displayed like a select shop.




To celebrate the release of this special limited edition collection, a cocktail party was held on November 22nd. Alexa Chung, who was in Japan for the occasion, served as host, and the collection was unveiled early at the Miu Miu Aoyama store, which was decorated in the world of "Miu Miu Select by Alexa Chung."


Guests included Maggie, Tani Maria, Emma, Hotta Akane, Sato Harumi, Takahashi Rara, Kunikida Sayaka, Ellie Rose, Miyata Satoko, Audrey Ayaka, Tanaka Shen, Yaco, and BABYMARY, who enjoyed a luxurious cocktail hour, taking photos with Alexa, and enjoying finger food.