Wondering what that person you've been curious about carries around with you lately? This series uncovers the surprising true faces of cultural innovators through their favorite items and related anecdotes. In our first installment, we take a peek inside the bag of Ishida Kazuho, director of the total beauty brand "la peau de gem." 
 
The contents of Ishida Kazuho's bag.
“Things I Always Take with Me When Traveling” 

"The things I brought with me today are the things I always take with me, both for my daily work and my beloved travels. Excluding cosmetics, I think my bag is about as compact as a men's bag. When I normally carry my iPad, my bag is about this size, and on other days it's even smaller. I used to carry a PC to edit my makeup videos, but it was so heavy that I switched to an iPad. I used to carry a backpack, but my obsession with it has passed, and I'm now in the mood for a handbag!" (Ishida Kazuho)
 
 
Ishida Kazuho
Born in Tokyo. After working as a magazine model, he currently holds a Level 1 Japanese Cosmetic Examination certificate and works as the director of the total beauty brand "La Peau de Gem." His hobby is traveling.
Instagram: @ishidakazuho

① Hender Scheme wallet. Bag too. ② Whitehouse Cox keychain. ③ Apple 11-inch iPad Pro and Smart Keyboard Folio. ④ YSL hand mirror.
 ⑤ F organics' "Natural Hand Cream". ⑥ ReFa's "S CARAT RAY". ⑦ ENDOCA's "Hemp Whipped Body Butter" is a cream containing CBD that's been all the rage lately. I apply it to my neck, lower back, soles of my feet, etc. It makes my body feel so light when I apply it during flights! It's 100% organic, so you can even eat it! ⑧ Puressentiel's "Stress Roller" is also a must-have. It's a roll, so I apply it directly to my temples. ⑨ For lip products, I use two different types: Mentholatum's "Melty Cream Lip" and ATORREGE AD+'s "Lip Area". Mentholatum has UV protection, so I wear it when I'm out during the day. Otherwise, I use ATORREGE as a base. 10. MUJI aluminum atomizer.
⑤ F organics' "Natural Hand Cream". ⑥ ReFa's "S CARAT RAY". ⑦ ENDOCA's "Hemp Whipped Body Butter" is a cream containing CBD that's been all the rage lately. I apply it to my neck, lower back, soles of my feet, etc. It makes my body feel so light when I apply it during flights! It's 100% organic, so you can even eat it! ⑧ Puressentiel's "Stress Roller" is also a must-have. It's a roll, so I apply it directly to my temples. ⑨ For lip products, I use two different types: Mentholatum's "Melty Cream Lip" and ATORREGE AD+'s "Lip Area". Mentholatum has UV protection, so I wear it when I'm out during the day. Otherwise, I use ATORREGE as a base. 10. MUJI aluminum atomizer. 
 KOSTKAMM comb
KOSTKAMM comb
 
When using various cosmetics, I noticed that each product has its own pros and cons, and I thought there might be a need for something that combined those good points. With that in mind, I started "la peau de gem.", and its concept is "mini-sized, hygienic, and easy to carry." Of course, it's easy for me to take it with me when traveling. While people change their fashion to suit the occasion, few people change their makeup. That's why I'm conscious of linking it to fashion.

La peau de gem.'s "gemini lip stick." LT-01 is an orange-brown: a tint-type orange with a brownish tint like terracotta. L-101 is a sheer brown: a nude brown-beige with a sheer texture. Both are semi-matte colors that blend easily with the skin and don't stand out too much. The orange-brown base is layered with sheer brown on top to add depth.
 
 
Photography: Takashi Minekura
![]()
 
The contents of Ishida Kazuho's bag.
“Things I Always Take with Me When Traveling”

"The things I brought with me today are the things I always take with me, both for my daily work and my beloved travels. Excluding cosmetics, I think my bag is about as compact as a men's bag. When I normally carry my iPad, my bag is about this size, and on other days it's even smaller. I used to carry a PC to edit my makeup videos, but it was so heavy that I switched to an iPad. I used to carry a backpack, but my obsession with it has passed, and I'm now in the mood for a handbag!" (Ishida Kazuho)
 
 Ishida Kazuho
Born in Tokyo. After working as a magazine model, he currently holds a Level 1 Japanese Cosmetic Examination certificate and works as the director of the total beauty brand "La Peau de Gem." His hobby is traveling.
Instagram: @ishidakazuho

① Hender Scheme wallet. Bag too. ② Whitehouse Cox keychain. ③ Apple 11-inch iPad Pro and Smart Keyboard Folio. ④ YSL hand mirror.
 ⑤ F organics' "Natural Hand Cream". ⑥ ReFa's "S CARAT RAY". ⑦ ENDOCA's "Hemp Whipped Body Butter" is a cream containing CBD that's been all the rage lately. I apply it to my neck, lower back, soles of my feet, etc. It makes my body feel so light when I apply it during flights! It's 100% organic, so you can even eat it! ⑧ Puressentiel's "Stress Roller" is also a must-have. It's a roll, so I apply it directly to my temples. ⑨ For lip products, I use two different types: Mentholatum's "Melty Cream Lip" and ATORREGE AD+'s "Lip Area". Mentholatum has UV protection, so I wear it when I'm out during the day. Otherwise, I use ATORREGE as a base. 10. MUJI aluminum atomizer.
⑤ F organics' "Natural Hand Cream". ⑥ ReFa's "S CARAT RAY". ⑦ ENDOCA's "Hemp Whipped Body Butter" is a cream containing CBD that's been all the rage lately. I apply it to my neck, lower back, soles of my feet, etc. It makes my body feel so light when I apply it during flights! It's 100% organic, so you can even eat it! ⑧ Puressentiel's "Stress Roller" is also a must-have. It's a roll, so I apply it directly to my temples. ⑨ For lip products, I use two different types: Mentholatum's "Melty Cream Lip" and ATORREGE AD+'s "Lip Area". Mentholatum has UV protection, so I wear it when I'm out during the day. Otherwise, I use ATORREGE as a base. 10. MUJI aluminum atomizer.  KOSTKAMM comb
KOSTKAMM combWhen using various cosmetics, I noticed that each product has its own pros and cons, and I thought there might be a need for something that combined those good points. With that in mind, I started "la peau de gem.", and its concept is "mini-sized, hygienic, and easy to carry." Of course, it's easy for me to take it with me when traveling. While people change their fashion to suit the occasion, few people change their makeup. That's why I'm conscious of linking it to fashion.

La peau de gem.'s "gemini lip stick." LT-01 is an orange-brown: a tint-type orange with a brownish tint like terracotta. L-101 is a sheer brown: a nude brown-beige with a sheer texture. Both are semi-matte colors that blend easily with the skin and don't stand out too much. The orange-brown base is layered with sheer brown on top to add depth.
Photography: Takashi Minekura
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