La Legende, a colored stone brand that has previously operated primarily by appointment, will be holding a pop-up called "Paradise of the Jewel" at Ginza Mitsukoshi from December 11th to the 17th.

Not only will you be able to see the brand's full lineup of rare loose gemstones, some of the world's rarest, but you can also order one-of-a-kind jewelry using them.

“Quality, Design, Craftsmanship”
What is La Région, the brand that achieves uncompromising craftsmanship through rigorous attention to detail and passion?

La Région is a colored stone brand founded by Japanese jeweler Hitoshi Okano, a longtime collector of the highest quality gemstones. Each piece is unique, creating exquisite jewelry that transports the wearer to a dream world.

In addition to jewelry featuring colored stones, the brand also sells the gemstones themselves, earning the support of well-known jewelers. While many people think of glittering jewelry as something for women, the overwhelming majority of stone collectors are men. The appreciation of mysterious beauty is not gender-specific.

The Charm of La Region

When we think of gemstones, diamonds are the most common, but the production of other colored stones is actually extremely rare. The occurrence rate of the gemstones handled by La Region is a mere "0.01%." Even among these rare colored stones, only the highest quality gemstones, known as "gem quality," are carefully selected and used. Each piece is then handcrafted by a skilled Japanese artisan known as a "Meister," who creates a one-of-a-kind design just for that gemstone.


La Région's jewelry style is characterized by its high level of difficulty, and it can be said that the processing is truly worthy of premium stones.

The passion and style of colored stones

Gathering in Ginza! A Rare Pop-Up from La Région

Until now, La Région events have been closed or reservation-only, but the brand will be hosting an exhibition, "Paradise of the Jewel," at Ginza Mitsukoshi. The venue will showcase rarely seen, museum-quality jewelry, including "Paradise of the Jewel," themed around Japan's 24 solar terms, as well as the new collection, "Eternal Line."




Not only will you be able to see a full lineup of rare loose gemstones (uncut stones) that are rare even around the world, but you can also order custom-made jewelry using these stones to create one-of-a-kind jewelry.

The event will run for one week from December 11th to 17th, and the owner, Okano Hitoshi, will also be visiting the store during the period. This will be an extremely valuable opportunity to experience the esprit firsthand.