Each bookstore will act as a concierge, recommending "the book you should read now" to FASHION HEADLINE readers. Every Saturday, we will introduce books selected by Shelf (3-7-4 Jingumae, Shibuya-ku, Tokyo), a Harajuku/Gaienmae bookshop that specializes in foreign books.



■ "Avedon Advertising" Richard Avedon

A photo collection of advertising works by Richard Avedon, who had a profound impact on the fashion industry.

Richard Avedon was one of America's most influential and popular advertising photographers from the 1940s to the early 21st century. He continued to create work representative of Madison Avenue, the advertising capital of the world, known as the pinnacle of global culture.
Working with talented models, writers, and art directors, he created images that promoted new products to consumers, particularly in the fashion and beauty fields, including campaigns for Chanel, Dior, Versace, Revlon, and Calvin Klein.
This book spans his work from the prosperous 1940s and 1950s, which introduced new experiences to post-war consumers, to the vibrant 1960s, a period that shaped celebrity culture and brand recognition.