Ballet shoe brand Kurun TOKYO will be holding a pop-up store at the Isetan Shinjuku Main Building, 2nd floor Women's Shoes section, from October 9th to 15th, and at the Hankyu Umeda Main Building, 4th floor Shoe Gallery, from November 20th to 26th.


The brand's ballet shoes, which began selling exclusively online on March 1st, 2019, are carefully handmade by skilled shoemakers, with around 20 pairs made per day, ensuring the finest quality and ultimate fit. The wide range of 108 colors and excellent functionality have been a hot topic.

Since its release, the response has been phenomenal, with the shoe department's pop-up stores recording their highest sales ever at all locations: Isetan Shinjuku Main Store and Hankyu Umeda Main Store in April, Ginza Mitsukoshi and NEWoMan SHINJUKU in July, Shibuya Hikarie ShinQs in August, and Takashimaya Gate Tower Mall and Nihonbashi Takashimaya S.C. Main Store in September.

These pop-ups offer a rare opportunity to see and try on products that are only available online, and experience the ultimate lightness and comfort.


The two designs, Pauline (round toe) and Mathilde (pointed toe), are each made using 10 different materials and are available in a wide range of 108 colors. Sizes range from 21.5cm to 26.5cm, in 0.5cm increments, to suit a wide range of people from adults to children. In addition to the flexibility of the sole, the shoes are also extremely light, weighing approximately 100g per shoe. The shoes will be sold in the price range of 11,800 to 15,800 yen, including "Mathilde Smooth" (12,800 yen), which uses smooth leather that gives off an elegant luster, "Pauline Suede" (12,800 yen), which uses suede that is characterized by beautiful color and a smooth feel, "Pauline Leopard Big Print" (13,800 yen), which is a big leopard print shoe made from high-quality leather that has been flocked to create a three-dimensional surface, and "Mathilde Hair Calf Dot" (15,800 yen), which is made from ponytail material.


In addition, new colors based on the Fall/Winter 2019 trend theme "Effortless Relaxation" will be available. The Isetan Shinjuku pop-up store will also be offering the ever-popular "Hair calf Dalmatian print" ponytail shoes (¥15,800) in beige, mocha, and white.