Global prestige skincare brand SK-II will launch a new campaign for its brightening serum, Genoptics Ultra Aura Essence, on March 28th. The campaign visuals and video feature SK-II global brand ambassador MINA, a member of the global girl group TWICE, showcasing her #100CaratAura skin that seems to glow from within. MINA's visuals and videos will be featured on SK-II's official social media accounts and in stores. Additionally, on April 5th, SK-II will release three gift sets that allow you to try Genoptics Ultra Aura Essence along with other best-selling SK-II products. Unleash your inner beauty with the faster[i] and more powerful[ii] SK-II Brightening Essence.


Through more than 26 years of brightening research, SK-II has discovered that various factors that inhibit radiance lurk on the surface of the skin, and yet are not visible inside, causing multiple "skin cloudiness" that cloud "Aura Skin." Now, ahead of the rest of the world, they have made the groundbreaking discovery of a "yellow cloudiness" caused by lack of sleep. It has been found that this "yellow cloudiness" caused by lack of sleep lasts for approximately five days.


Genoptics Ultra Aura Essence, launched in February 2021, is SK-II's No. 1 brightening essence. It targets four types of "skin dullness" [iii]: yellowish, reddish, grayish, and brownish. It contains SK-II's exclusive ingredient, Pitera™ [iv], as well as the radiance-care ingredient SDL Pro™ [v], and the complex "Lotus Snow Cocktail," which combines the active whitening ingredient D-Melano™ [vi] and lotus flower extract [vii]. Its moisturizing texture helps eliminate dark spots and dullness, leaving skin glowing from within.




Genoptics Ultra Aura Essence (quasi-drug)
(Trade name: SK-II Medicated Whitening Serum AE)
Suggested retail price: 30mL 21,450 JPY / 50mL 31,350 JPY (tax included)
*The retail price of SK-II products and the types of promotions they will implement are ultimately decided by the retailers that sell SK-II products.
When publishing, please include the comment "Based on editorial research."


Coffret to be released on April 5th



■SK-II Genoptics Ultra Aura Essence Trial Kit
SK-II Genoptics Ultra Aura Essence 30mL actual product
SK-II Whitening Source Derm Revival Mask (Brightening Mask) 2 masks
Recommended retail price: 21,450 yen (tax included)


■SK-II Genoptics Ultra Aura Essence Coffret
SK-II Genoptics Ultra Aura Essence 50mL actual product
SK-II Facial Treatment Clear Lotion (wipe-off lotion) 30mL
SK-II Facial Treatment Essence (lotion) 30mL
Recommended retail price: ¥31,350 (tax included)


■SK-II Genoptics Ultra Aura Essence Beautiful Skin Special Coffret
SK-II Genoptics Ultra Aura Essence 75mL actual product
SK-II Facial Treatment Clear Lotion (wipe-off lotion) 30mL
SK-II Facial Treatment Essence (lotion) 30mL
SK-II Skin Power Airy (beauty emulsion) 15g
Suggested retail price: 42,900 yen (tax included)


[i] Achieves Aura Skin (bright and radiant skin) more quickly than SK-II Genoptics Aura Essence
[ii] Has a stronger moisturizing effect than SK-II Genoptics Aura Essence
[iii] Yellowing (bilirubin), redness (rough skin), gray (melanin dust), brown (hidden blemishes)
[iv] SK-II's exclusive natural ingredient, created by fermenting a special yeast strain using a unique process (SK-II's proprietary Galactomyces ferment filtrate - skin-conditioning and moisturizing ingredient)
[v] Sucrose fatty acid ester (brightening ingredient), inositol (moisturizing ingredient)
[vi] Nicotinamide W (active whitening ingredient)
[vii] Brightening care ingredient
Whitening is the process of suppressing melanin production to prevent age spots and freckles.
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