Gucci launches a new advertising campaign for the Gucci Horsebit 1955 handbag, featuring the brand's iconic motif borrowed from the world of equestrianism. Photographed by photographers Mert & Marcus, the campaign features three unique women in their fields: Halle Bailey, Hani, and Julia Garner. Hani is a member of the global chart-topping Korean idol group NewJeans and a global brand ambassador for Gucci.
Hani/Courtesy of Gucci
Singer-songwriter Halle Bailey is also an actor who was chosen to play the lead role in Disney's live-action film, The Little Mermaid.
Halle Bailey/Courtesy of Gucci
Julia Garner is an award-winning actor and one of the stars of the Gucci Guilty fragrance campaign. Shot against vibrant backdrops, the portraits vividly capture three personalities carrying the Gucci Horsebit 1955 bag, each with their own unique style, highlighting the handbag's allure with their energetic presence and dynamic imagery.
Julia Garner/Courtesy of Gucci
The advertising campaign reflects the essential yet timeless character of the Gucci Horsebit 1955. The Horsebit hardware, consisting of a double ring and bar that adorns the front of the handbag, is a reinterpretation of the original design featured on Gucci's signature loafers, introduced 70 years ago. Inspired by the archives, the Horsebit motif symbolizes Gucci's heritage, exceptional craftsmanship and creativity in reimagining iconic designs through a contemporary lens.
https://youtu.be/_JxnfHhNDPA
#GucciHorsebit1955
Credits
Photographers & Directors: Mert & Marcus
Make up: Thomas De Kluyver
Hair: Paul Hanlon
Music Credits
America
“A HORSE WITH NO NAME”
(D. Bunnell)
(C) 1971 Warner Chappell Music LTD
Courtesy of Warner Chappell Music Italiana S.r.l.
(P) 1971 Warner Records Inc.
Courtesy Of Warner Music Italy Srl
GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Now celebrating its 100th anniversary, Gucci continues to redefine luxury while celebrating creativity, Italian craftsmanship, and innovation.
Gucci is part of Kering, the global luxury group home to renowned fashion, leather goods, jewelry, and eyewear brands.
For more information, visit www.gucci.com.
Contact Us
Gucci Japan Client Services
0120-99-2177
www.gucci.com
Hani/Courtesy of GucciSinger-songwriter Halle Bailey is also an actor who was chosen to play the lead role in Disney's live-action film, The Little Mermaid.
Halle Bailey/Courtesy of GucciJulia Garner is an award-winning actor and one of the stars of the Gucci Guilty fragrance campaign. Shot against vibrant backdrops, the portraits vividly capture three personalities carrying the Gucci Horsebit 1955 bag, each with their own unique style, highlighting the handbag's allure with their energetic presence and dynamic imagery.
Julia Garner/Courtesy of GucciThe advertising campaign reflects the essential yet timeless character of the Gucci Horsebit 1955. The Horsebit hardware, consisting of a double ring and bar that adorns the front of the handbag, is a reinterpretation of the original design featured on Gucci's signature loafers, introduced 70 years ago. Inspired by the archives, the Horsebit motif symbolizes Gucci's heritage, exceptional craftsmanship and creativity in reimagining iconic designs through a contemporary lens.
https://youtu.be/_JxnfHhNDPA
#GucciHorsebit1955
Credits
Photographers & Directors: Mert & Marcus
Make up: Thomas De Kluyver
Hair: Paul Hanlon
Music Credits
America
“A HORSE WITH NO NAME”
(D. Bunnell)
(C) 1971 Warner Chappell Music LTD
Courtesy of Warner Chappell Music Italiana S.r.l.
(P) 1971 Warner Records Inc.
Courtesy Of Warner Music Italy Srl
GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Now celebrating its 100th anniversary, Gucci continues to redefine luxury while celebrating creativity, Italian craftsmanship, and innovation.
Gucci is part of Kering, the global luxury group home to renowned fashion, leather goods, jewelry, and eyewear brands.
For more information, visit www.gucci.com.
Contact Us
Gucci Japan Client Services
0120-99-2177
www.gucci.com
