Shu Uemura's popular lipstick, Rouge Unlimited, now comes in a new texture. The 10 shades of Rouge Unlimited Amplified and the 23 shades of Rouge Unlimited Amplified Matte will be released on September 18th. Existing items in the series will also be released on the same day with revamped packaging.
The new additions, Rouge Unlimited Amplified (3,300 yen), available in 10 shades, and Rouge Unlimited Amplified Matte (3,300 yen), available in 23 shades, feature new textures that accentuate the wearer's presence.
"Rouge Unlimited Amplified" RD163 (3,300 yen)
Contains pigments developed in Japan using advanced pigment technology to give translucent color. Each shade also features a formula that effectively disperses the pigments.
"Amplified" uses cushion oil to pre-disperse the pigments, while "Amplified Matte" uses plate shape filler. The generous amount of pigment dispersed throughout the formula allows the color to spread smoothly, achieving the beautiful color you see with just one application. It also contains camellia oil extracted from Japanese camellia seeds, leaving your lips feeling comfortably moisturized.
To coincide with the release of the new products, the packaging for the series, including existing items, has been revamped. The three key colors that serve as sources of inspiration are "black," a symbol of simplicity and elegance and a color unparalleled in Japanese aesthetics; "red," a symbol of artistry and possessing timeless, unwavering strength; and "white," a symbol of pure white, representing nothingness and a canvas for expressing artistry. The streamlined design, reminiscent of a stately building, embodies the brand's long-standing vision.
The series has a rich lineup of 155 colors in total, including the classic lipstick "Rouge Unlimited" (3,300 yen) with two new textures and an exquisite balance of satin-like shine and color, 56 colors in total, "Rouge Unlimited Matte" (3,300 yen) with a velvet matte finish that is less likely to dry out, 46 colors in total, and "Rouge Unlimited Sheer Shine" (3,300 yen) with a light transparency that brings out the texture of your lips with just the right amount of shine, all 7 colors.
The two new products and the existing items with renewed packaging will be on sale from September 18th.
The new additions, Rouge Unlimited Amplified (3,300 yen), available in 10 shades, and Rouge Unlimited Amplified Matte (3,300 yen), available in 23 shades, feature new textures that accentuate the wearer's presence.
"Rouge Unlimited Amplified" RD163 (3,300 yen)Contains pigments developed in Japan using advanced pigment technology to give translucent color. Each shade also features a formula that effectively disperses the pigments.
"Amplified" uses cushion oil to pre-disperse the pigments, while "Amplified Matte" uses plate shape filler. The generous amount of pigment dispersed throughout the formula allows the color to spread smoothly, achieving the beautiful color you see with just one application. It also contains camellia oil extracted from Japanese camellia seeds, leaving your lips feeling comfortably moisturized.
To coincide with the release of the new products, the packaging for the series, including existing items, has been revamped. The three key colors that serve as sources of inspiration are "black," a symbol of simplicity and elegance and a color unparalleled in Japanese aesthetics; "red," a symbol of artistry and possessing timeless, unwavering strength; and "white," a symbol of pure white, representing nothingness and a canvas for expressing artistry. The streamlined design, reminiscent of a stately building, embodies the brand's long-standing vision.
The series has a rich lineup of 155 colors in total, including the classic lipstick "Rouge Unlimited" (3,300 yen) with two new textures and an exquisite balance of satin-like shine and color, 56 colors in total, "Rouge Unlimited Matte" (3,300 yen) with a velvet matte finish that is less likely to dry out, 46 colors in total, and "Rouge Unlimited Sheer Shine" (3,300 yen) with a light transparency that brings out the texture of your lips with just the right amount of shine, all 7 colors.
The two new products and the existing items with renewed packaging will be on sale from September 18th.
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