California-based "Too Faced" arrives in Japan for the first time! [How to make up! --Too Faced vol.2]

PROMOTION
Aug 16, 2019

Too Faced, born in California in 1998, combines playfulness with a commitment to quality. The exciting packaging and fragrance, witty names, and enchanting feel are sure to captivate you!


A cool makeup look with a subtle hint of sparkle, created with a balance of hard and soft makeup.

The combination of authentic quality that even makeup artists will be impressed with and a unique, dazzling worldview is one of Too Faced's greatest attractions. Even cool makeup with black eyeliner as the main focus and purple accents can be infused with a cute, playful spirit... This brand is unique in that it allows you to create a style that incorporates such opposing elements. And the method is very simple. We will reveal all the exciting gimmicks, from base makeup that creates skin that radiates a soft glow to point makeup that adds a soft glow.



Items Used
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【BASE】
A gentle, radiant, and unpretentious complexion that combines translucency and coverage.



A. Too Faced Hangover Face Primer 40mL ¥4,320 (tax included)
A silicone-free makeup base with a light texture that blends in smoothly. Formulated with coconut water (a moisturizing ingredient), it has a fresh, skincare-like feel! Protects skin from dryness and keeps it hydrated.

B. Born This Way Undetectable Medium/Full Coverage Foundation Vanilla ¥5,400 (tax included)
An oil-free liquid foundation that delivers reliable coverage for flawless skin. Formulated with hyaluronic acid for a moisturizing feel that also protects skin from dryness. Its long-wear design ensures a lasting finish for hours after application.

C. Fresh Squeeze Highlighting Drops Piña Colada ¥4,212 (tax included)
A liquid highlighter packed with gorgeous glitter. The sparkle of white gold makes the skin subtly gorgeous, and the surprisingly light feel makes it easy to blend in.


EASY STEPS

1. Apply primer (A) to the entire face.
2. Use your fingers to spread foundation (B) over the entire face.
*We also recommend applying (C) on top as a highlighter.




Items Used
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【EYE】
Subtle lines are added to the inner and outer corners of the eyes.


D. Better Than Sex Eyeliner 2,700 yen (tax included)
A deep black liquid eyeliner that can be easily manipulated to create anything from ultra-thin hidden lines to more graphic lines. It is waterproof, so the line stays beautiful for hours.

E. Razzle Dazzle Berry Eyeshadow Palette 5,400 yen (tax included)
A thrilling eyeshadow palette that brings together a variety of berry desserts, from soft pink to juicy plum. With just this one item, you're sure to broaden your range of expression, from natural to dramatic! 


EASY STEPS


1. Apply eyeliner (D) from the center of the pupil towards the outer corner of the eye. Draw a subtle, thin line along the frame line, extending the line slightly outwards at the outer corner of the eye. Use a cotton swab to finish for a clean line.
2. Blend and apply the two colors (a and b) on the left side of the eyeshadow palette (E) to add softness.
3. Lightly apply the purple (c) from the eyeshadow palette to the inside of the inner corner of your eye, drawing a "C" shape.




Items Used
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【LIP】
Combining gloss and lipstick gives a new look to matte lips.



A glossy lip gloss packed with glitter that dramatically transforms the look of your lips! The plant oil-infused formula provides a lightweight feel and excellent lip care.

G. Juicy Matte Longwear Lipstick Sunday Funday 2,916 yen (tax included)
A "juicy matte" longwear lipstick that locks in moisture while achieving a dignified matte finish. The peach and fig milk scent evokes nostalgic feelings.


EASY STEPS


1. Apply lip gloss (F) to the entire lip as a base.
2. Apply lip gloss (G) directly on top. The shine of the base gloss shows through, making the beige look lighter.
3. Apply lip gloss F to the centre of the upper and lower lips to add shine and create a three-dimensional effect.





>>What's the key to this makeup? Visit the meeco website for more information.



AKII
After graduating from beauty school and studying abroad in London, she went independent in 2003. She has worked in a wide range of fields, including cosmetics and fashion advertising campaigns for major companies, as well as editorial and celebrity shoots both in Japan and overseas. She brings out personal beauty with her reliable techniques and creative sensibilities, cultivated through experience.



--staff--
photographs (model): Motohiko Hasui
make-up: AKII
hair: Nori Takabayashi (yard)
stylist: Michiko
model: Emma Koyama (NAME Management)
text: AYANA
edit: FASHION HEADLINE





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[Interview cooperation]
meeco (Meeco)
URL: https://meeco.mistore.jp/meeco/index.html
Sayuri Sekine
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