Isetan Shinjuku will be hosting the evolved shoe exhibition "ISETAN Shoe Expo 2019" from September 11th to 16th in the Main Building's 6th Floor Event Hall.

"Shoe Expo" is an original Isetan Men's project that was held in a pop-up space on the first basement floor of the Men's Building in 2015 and 2016, with the theme of "Developing Shoe Culture." It is a shoe exhibition focusing on Japanese craftsmanship. This third edition will see the venue move to the Main Building's 6th Floor Event Hall and expand its scale. The venue will be divided into eight zones, inspired by a theme park, and will feature a variety of workshops and events that will allow everyone, from shoe enthusiasts and discerning shoppers to those simply interested in shoes and families, to fully experience the charm of shoes.
"CROCKETT & JONES" (140,000 yen each)
The "LIMITED SHOES PARK" zone will feature Isetan Shinjuku store exclusive items created for Shoe Expo in collaboration with various domestic and international shoe brands, a strength of Isetan Men's. The lineup will include collections using "cordovan," a material that is now considered rare, as well as limited edition items from various brands.

The "DAILY SHOES STORE" zone will feature original shoes under the "Isetan Men's" name, developed and produced from wooden lasts to offer the best cost performance.

From left: "ENZO BONAFE" (210,000 yen), "ENZO BONAFE" (200,000 yen), and from right: two pairs of "CARMINA" (129,000 yen each)

The "SHOES JUNGLE" zone, inspired by a fictional jungle, will feature "Shoe Expo"-exclusive items from each brand, made from rare and various exotic leathers. The "SHOES GARAGE" zone will also feature one-of-a-kind items made from leftover leather, deadstock, and vintage items owned by brands, as well as an exhibition of Japanese shoe archives and bespoke shoes not for sale, all of which are rare and of great historical value.

SHOES INNOVATION LAB
At the SHOES INNOVATION LAB, you can experience the latest technology, such as the QUANT-U, which allows you to order a midsole using ECCO's 3D printer. At the SHOES WORKSHOP, different workshops related to shoes and leather are held each day, such as custom coloring shoes made from tanned leather, coloring leather accessories, and finishing unfinished shoes.

Shoes Art Gallery: Works by Shoetree
Shoes Art Gallery will exhibit and sell works by four artists who create art using shoes as their theme. Also appearing will be the Regal Archives, which showcases the history of brands that came to Japan from the United States through their past shoes and advertising materials, and some of their precious past models. There will also be a Shoeshine Arcade zone where you can experience the services of your favorite shoe shiner for a fee. During the event, from 2pm on September 14th, the "Shoeshining Champion of Champions" competition to determine the champion of the shoe shine world will be held at the Limited Shoe Park within the venue.

In addition, from 2pm to 7:30pm each day from September 11th to 16th (until 5:30pm on the final day), a booth for Scotch whisky Old Parr will be set up in the "Shoeshine Arcade", where people can enjoy getting their shoes polished.

Official Ambassador "androp"
The official ambassador for the event is the Japanese rock band androp, who are celebrating their 10th anniversary this year. The theme song has been chosen as "Kitakaze-san," an up-tempo song that perfectly matches the image of the event.