Parfums Christian Dior's "MISS DIOR LOVE N'ROSES" exhibition opened on June 7th at BA-TSU ART GALLERY THE MASS in Omotesando, Tokyo, and will run until the 16th.


This experiential exhibition allows visitors to see various creations born from Dior's tradition and innovation through "Miss Dior," the scent of love that was born at the same time as the Maison was founded.

In 1947, Christian Dior introduced the "New Look," a silhouette that revolutionized the concept of elegance at the time. It was at this time that Dior's first perfume, Miss Dior, was born, expressing the New Look through its scent. The linear bottle, reminiscent of a suit cut, is adorned with the Dior Maison's beloved houndstooth motif, and Christian Dior dressed it up with a handmade bow. Continuing this tradition, today's Miss Dior also features the iconic dagger bow. The bottle, with its playful and eternal Dior code, embodies Dior's timeless elegance and contemporary aesthetic.



The venue will also feature dresses by couturiers who have shaped Dior's history, from the legendary floral embroidered Miss Dior dress designed in 1949 to the modern Miss Dior dress worn by Natalie Portman in the campaign film shoot.







It is also the place where Christian Dior first opened his eponymous house boutique and where he launched his first perfume, Miss Dior. A space will be set up where visitors can experience the history of Dior and Miss Dior through "30 Avenue Montaigne" in Paris, the historic birthplace of Dior, where "Dior" was first unveiled and which still symbolizes the brand as its Paris flagship store.

In addition to exhibiting artworks inspired by Miss Dior, such as "Arboressence" by French artist Carole Benzaken, which will be shown in Japan for the first time, and "Spiral Rose" by Tomoko Shioyasu, there will also be a corner that unravels the deep ties between Dior and Japan.



Miss Dior Eau de Parfum Love Edition, which features a luxurious bow tied with sparkling delicate embroidery inspired by the work of Maria Grazia Chiuri, will also be available to order.

Miss Dior Eau de Parfum Love Edition
© Courtesy Christian Dior Parfums
There is also a campaign where visitors to the exhibition and post about it on social media will receive an original tote bag on a first-come, first-served basis each day. The event will also feature an audio guide by actor Yoshizawa Ryo and special AR content for the exhibition using the Dior AR application. The "Miss Dior Café" will also be open, where visitors can enjoy special drinks and original sweets. Miss Dior and makeup and skincare products, including limited-edition eye shadows, will also be on sale.





Dior perfumer creator François Demachy also visited Japan for the opening event the day before. Guests included an all-star lineup including Dior Beauty Asia Ambassador Kiko Mizuhara, Nozomi Sasaki, Ryo Yoshizawa, YOON, Nanase Nishino, Emi Suzuki, Aya Omasa, and Akane Hotta.