Dior will launch its new iconic bag, the "30 Montaigne," worldwide on May 10th. A capsule collection and advertising campaign will also launch at the same time.
Avenue Montaigne 30, the location where Christian Dior first opened his eponymous house boutique and which remains the iconic address of the house's Paris flagship store, is the location of a new line named "30 Montaigne" by Creative Director Maria Grazia Chiuri. The collection is the culmination of the idea of creating a truly Dior wardrobe that reflects the spirit of the house, with iconic pieces that celebrate timeless elegance.
The new iconic 30 Montaigne bag, a square-shaped bag with a fresh leather shoulder strap, is available in Dior Oblique canvas and a range of chic, classic, and colorful leathers. The wardrobe includes the iconic Bar jacket, slogan T-shirts, denim, tulle skirts, and shoes. The New Look, embodied in the Bar jacket, pleated skirt, and houndstooth, is combined with contemporary codes.
This immediately eye-catching new collection's flagship item, the Book Tote, stands out as a must-have item with its refined and customizable design, while the white shirt is a symbol of understated, gender-neutral elegance. The skirt, which Monsieur Dior once invented for the feminine silhouette, has been reinterpreted by Maria Grazia Chiuri.
Exquisite savoir-faire is expressed through the finest natural materials. Wool and silk, of course, but also cotton, lace, and denim breathe new energy into the Dior universe. The colors celebrate the contrast of classic black and white, and are presented in a variety of hues, reflecting the carefully selected materials and finishes.
The launch of 30 Montaigne will also be accompanied by an advertising campaign featuring the House's muse, Jennifer Lawrence. Captured by American photographer Zoë Gartner, she wears pieces from Maria Grazia Chiuri's Fall 2019 collection, carrying a "30 Montaigne" bag alongside her, embodying exceptional savoir-faire and contemporary Dior femininity.
The line will be available in select Dior boutiques with a special display concept for this timeless collection, designed to punctuate each season's collection.
Avenue Montaigne 30, the location where Christian Dior first opened his eponymous house boutique and which remains the iconic address of the house's Paris flagship store, is the location of a new line named "30 Montaigne" by Creative Director Maria Grazia Chiuri. The collection is the culmination of the idea of creating a truly Dior wardrobe that reflects the spirit of the house, with iconic pieces that celebrate timeless elegance.
The new iconic 30 Montaigne bag, a square-shaped bag with a fresh leather shoulder strap, is available in Dior Oblique canvas and a range of chic, classic, and colorful leathers. The wardrobe includes the iconic Bar jacket, slogan T-shirts, denim, tulle skirts, and shoes. The New Look, embodied in the Bar jacket, pleated skirt, and houndstooth, is combined with contemporary codes.
This immediately eye-catching new collection's flagship item, the Book Tote, stands out as a must-have item with its refined and customizable design, while the white shirt is a symbol of understated, gender-neutral elegance. The skirt, which Monsieur Dior once invented for the feminine silhouette, has been reinterpreted by Maria Grazia Chiuri.
Exquisite savoir-faire is expressed through the finest natural materials. Wool and silk, of course, but also cotton, lace, and denim breathe new energy into the Dior universe. The colors celebrate the contrast of classic black and white, and are presented in a variety of hues, reflecting the carefully selected materials and finishes.
The launch of 30 Montaigne will also be accompanied by an advertising campaign featuring the House's muse, Jennifer Lawrence. Captured by American photographer Zoë Gartner, she wears pieces from Maria Grazia Chiuri's Fall 2019 collection, carrying a "30 Montaigne" bag alongside her, embodying exceptional savoir-faire and contemporary Dior femininity.
The line will be available in select Dior boutiques with a special display concept for this timeless collection, designed to punctuate each season's collection.
