H&M has released the main visuals for its new "GOLDEN PASS" collection, which will launch during Golden Week. 

The "Golden Pass" collection, which will go on sale from April 25th, is themed around "adventure," and is in keeping with the change of era that will occur during Golden Week, encouraging people to forge ahead into the next era with their ticket to a new era in hand.
The visuals feature four ambassadors: Tetsuko Kuroyanagi, who has lived through many eras and is known as a role model and fashion icon for women; Lily Franky, who is also highly popular with women; Nana Kiyono; and Kentaro Ito. The film depicts the dynamic story of four cast members as they embark on a new adventure in the jungle.
 Dress (4,999 yen), earrings and necklace (both reference items)
Dress (4,999 yen), earrings and necklace (both reference items)
 Suit (9,499 yen), pants (3,999 yen), T-shirt (1,700 yen), belt (1,799 yen), hat (1,299 yen)
Suit (9,499 yen), pants (3,999 yen), T-shirt (1,700 yen), belt (1,799 yen), hat (1,299 yen)
*All listed prices include tax.

The "Golden Pass" collection, which will go on sale from April 25th, is themed around "adventure," and is in keeping with the change of era that will occur during Golden Week, encouraging people to forge ahead into the next era with their ticket to a new era in hand.
The visuals feature four ambassadors: Tetsuko Kuroyanagi, who has lived through many eras and is known as a role model and fashion icon for women; Lily Franky, who is also highly popular with women; Nana Kiyono; and Kentaro Ito. The film depicts the dynamic story of four cast members as they embark on a new adventure in the jungle.
 Dress (4,999 yen), earrings and necklace (both reference items)
Dress (4,999 yen), earrings and necklace (both reference items) Suit (9,499 yen), pants (3,999 yen), T-shirt (1,700 yen), belt (1,799 yen), hat (1,299 yen)
Suit (9,499 yen), pants (3,999 yen), T-shirt (1,700 yen), belt (1,799 yen), hat (1,299 yen)*All listed prices include tax.





















