Dior will release a new it bag, "Dior Camp," designed by Maria Grazia Chiuri.


"Dior Camp - Dior Oblique" 330,000 yen

"Dior Camp - Tribal Pattern" 350,000 yen
The tribal patterns (2 types) are the latest items launched in the 2019 Spring/Summer collection.


2019 Cruise Dior's new it-bag, "Dior Camp," was unveiled in the collection. This bag, which embodies the Maison's savoir-faire, was created over a long period of time, with over one million stitches. Despite being an intricately woven item, it is extremely lightweight.

Currently, it is available in a total of five designs, and the tribal patterns (two types) are the latest designs unveiled in the 2019 Spring/Summer collection.


©MORGAN O'DONOVAN
"Dior Camp - Green" 290,000 yen
©MORGAN O'DONOVAN

A luxurious casual bag that can be worn in two ways, as a shoulder bag or crossbody bag. The bag also has a wide gusset, allowing it to hold essential items for daily life such as a cosmetic pouch, wallet, notebook, digital gadget, etc., making it a useful everyday bag.


©MORGAN O'DONOVAN

And what's more, it's also appealing because it matches the relaxed style of outdoor activities and vacations, something not previously seen in the Maison's bags.


In the future, a personalization service will be rolled out at Dior boutiques around the world, allowing customers to add their preferred initials or name to their "DiorCamp" bag.


©SOPHIE CARRE
©SOPHIE CARRE

In addition, from April 9th, in conjunction with the Milano Salone, this personalization service will be launched at the Dior boutique in Milan, Italy, ahead of the rest of the world. If you have a chance to go to Milan, be sure to check it out.