Plan C, a women's brand whose creative director is Carolina Castiglioni, daughter of Marni's founder, launched in 2018, has opened its first flagship store in the world in Aoyama, Tokyo.



Plan C officially launched in Japan in February this year with the opening of three shop-in-shops at Hankyu Umeda Main Store in Osaka, Iwataya in Fukuoka, and Ginza Mitsukoshi in Tokyo. Their fourth store, and their first street-level store in the world, has now opened on the first floor of the FROM-1st building.




The 100-square-meter store is furnished with vintage furniture personally selected by Carolina Castiglioni and artwork by Florence-based artist Duccio Maria Gambi, who also designed the store's fixtures, such as the cashier and racks. The shop will feature the 2018 Spring/Summer ready-to-wear and accessory collections. Also available are exclusive items to celebrate the store's opening.