Fendi appoints Ahn Yu-jin of K-pop girl group IVE as brand ambassador in Korea

Jan 17, 2023
FENDI, a luxury brand based in Rome, Italy, is pleased to announce that Ahn Yu Jin, a member of the Korea-based K-pop girl group IVE, has been appointed as the brand ambassador for Korea.


On her appointment as brand ambassador, Ahn Yu Jin said:

"I am thrilled to be joining FENDI, a global luxury brand. The Maison's creative and constantly innovative projects resonate with me, and I look forward to continuing my journey with FENDI!"


Ahn Yu Jin is widely recognized as a new generation K-pop idol with passionate fans around the world. In addition to her music career and TV appearances, her energetic attitude and iconic style have made her particularly noteworthy in the K-pop entertainment industry, garnering overwhelming support from millennials and Gen Z.


In the official photos, she is seen wearing an ivory cardigan and cargo pants with "Baguette" pocket detail from Fendi's Spring/Summer 2023 Women's Collection. She pairs the look with the iconic PEEKABOO ISEEU SMALL and BAGUETTE bags, showcasing a fresh, Gen Z-inspired style.


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