While the sneaker trend is still going strong, Isetan Shinjuku is focusing on "fashionable sneakers" that are free-thinking and not bound by the boundaries of ready-made sneakers.

This spring, we've picked out the latest sneakers that stylish ladies should wear from the women's shoe department at Isetan Shinjuku! We'll introduce you to six noteworthy brands.

D.A.T.E.

Date "Sneakers" ¥33,480 (tax included)



Date "Sneakers" ¥24,840 (tax included)


Their sneakers, which feature techniques that make full use of different and new materials, are steadily gaining fans, and are even sold at long-established department stores in Milan. Even though they don't have an obvious brand logo, the colors and materials make them instantly recognizable as D.A.T.E., making them a great choice for sneaker connoisseurs.

Y-3

Y-3 "Sneakers" Left: ¥37,800 (tax included) / Right: ¥41,040 (tax included)

The "Y-3" sneakers combine the functionality of Adidas' sporty approach with the design of Yohji Yamamoto.

The "Y" stands for Yohji Yamamoto, and the "3" stands for Adidas' three stripes. Red sneakers are a great choice for spring, as they'll lift your spirits. The black slip-ons are also made of nylon, so they don't feel heavy, and their rounded shape and thick sole make them look even cuter when worn.

MIHARA YASUHIRO

MIHARA YASUHIRO "Sneakers" ¥38,880 (tax included)

Now known as a collection brand, MIHARA YASUHIRO started as a shoe brand in 1997.

His playful design work, acclaimed both domestically and internationally, is also evident in his sneakers. These oxford shoes feature a wedge sole that recreates the comfort of sneakers, but are surprisingly light despite their bulky appearance! 

MYne self

MYne self "Sneakers" ¥23,760 (tax included)

MYne self is a women's shoe brand spun off from Yasuhiro Mihara.

Created by the same design team as Yasuhiro Mihara, the brand has a policy of never using animal leather. These elegant slip-on sneakers feature jeweled velcro closures and a velvet upper. A unique pair of sneakers that combine casualness and femininity.

superga

Superga "Sneakers" a. ¥10,800 (tax included) / b. ¥9,720 (tax included) / c.d. ¥10,800 each (tax included) / e. ¥7,776 (tax included)

Superga is beloved by celebrities for its basic yet sophisticated designs.

In 2011, a collaboration model was released after model Alexa Chung became a fan of Superga. This season, the third collaboration model (c.d.) was released, and the sneakers, made of satin fabric, have a glossy appeal that looks great with feminine dresses.

PEDDER RED

PEDDER RED "Sneakers" Left: ¥30,240 (tax included) / Right: ¥29,160 (tax included)

PEDDER RED is a women's shoe brand founded in Hong Kong, and its avant-garde designs have made it a must-have for trend-conscious women.

Their sneakers, designed with Asian women in mind, are simple at first glance but feature colors that go well with any outfit, helping to elevate your style.