GU collaborates with Studio Seven, the studio run by EXILE's NAOTO! Inspired by NAOTO's roots in the 90s Ura-Harajuku

Event Date:2019.03.15
Feb 12, 2019
STUDIO SEVEN, a fashion brand under the creative direction of NAOTO, a performer in EXILE and Sandaime J Soul Brothers, will release a collaboration product with GU. Sales will begin at GU stores nationwide and the online store from March 15th.




STUDIO SEVEN and GU's brand message of "YOUR FREEDOM" resonated with each other, and this collection, "GU x STUDIO SEVEN," was created under the concept of "CHILDHOOD DREAMS."  




"GU x STUDIO SEVEN" is inspired by the '90s Ura-Harajuku culture that sparked NAOTO's interest in fashion, and the collection also conveys a message of inspiring dreams for the children and young people who will shape the future.

The exciting product lineup will be unveiled on March 1st on the special page below on the GU online store.


[Release Details]
Sales Period: From March 15, 2019
Available at GU stores nationwide and the online store. *Also available in China (some stores and online store), Taiwan (all stores and online store), Hong Kong (some stores only), and South Korea (online store only). Special page URL: https://www.gu-japan.com/jp/feature/gustudioseven/men/
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