Louis Vuitton will open the Louis Vuitton Men's SS19 Pop-Up Store in Harajuku, Tokyo from January 10th to 31st, 2019, a pop-up store for the brand's Spring/Summer 2019 men's collection. The pop-up, which celebrates Virgil Abloh's debut collection, which was unveiled in Paris in June, will feature an advance sale of Virgil's Spring/Summer 2019 men's collection, inspired by the Hollywood film "The Wizard of Oz" and a prism of light. The collection will be available worldwide from January, but the pop-up store will only be located in two locations: Harajuku and New York. The glass exterior of the store is decorated with a rainbow-colored monogram motif, and inside the store, a giant Rainbow Man object called "Omari" appears, stretching from the first floor to the second floor.


Rainbowman as seen from the second floor

Rainbowman as seen from the first floor

The first floor is centered around photo spots where you can enjoy the animation. When you stand in front of a screen, there is a photo booth where you are projected as if you have entered a kaleidoscope, and a spot where you can enter a prism of light like the cover of a book and take photos.







The Spring/Summer 2019 collection will be on display at the back of the first floor and on the second floor. The collection includes a wide range of ready-to-wear clothing, shoes, and accessories, from tailoring to sporty items, as well as a number of new designs, including the prism-colored Keepall, the Christopher backpack made from natural leather, and soft trunks and utility side bags made from monogram-embossed Taurillon leather.













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