STUDIO SEVEN, a fashion brand under the creative direction of NAOTO, a performer in EXILE and Sandaime J Soul Brothers, will open its first street-level store, "STUDIO SEVEN NAKAMEGURO," on December 8th.

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The brand is NAOTO's backbone, and he has been involved in the world of music and dance culture from his childhood to the present day. He interprets this world from his own creative perspective and incorporates it into his products. Now, three years after the brand's launch, he has opened a street-level store. The store, which opened in Nakameguro, a place that is familiar and dear to NAOTO, features the eye-catching "STUDIO SEVEN" logo on the exterior and an all-white interior. A tall wall hides the clothes racks, creating a mysterious design that makes it impossible to imagine what's on display until you step inside, and the fluorescent lights on the ceiling and floor have a hidden design reminiscent of the silver number "7."

"We asked NIGO® to design the interior, and this resulted in the creation of a one-of-a-kind shop. By visiting this roadside store, you can experience the world of STUDIO SEVEN and enjoy the space as well as shopping. We've set up a space where pop-ups can be held inside the store, so we hope that customers will enjoy experiencing the seasons and events throughout the year," says NAOTO.

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The collection actively involves collaborations, and always has a wide range of items to appeal to people overseas as well as Japan. In addition, STUDIO SEVEN NAKAMEGURO will be selling a variety of exclusive items, including apparel such as hoodies (16,000 yen) and T-shirts (7,500 yen), stationery such as masking tape (800 yen) and ballpoint pens (800 yen), and iPhone cases (3,500 yen). In the future, "HUMAN MADE® SEVEN" STUDIO SEVEN NAKAMEGURO exclusive items will also be available.