Loro Piana is pleased to present the new official livery for Italian football team Juventus FC. This season, players will wear classic, elegant bespoke suits for formal occasions, based on the Maison's iconic models, which combine comfort and functionality. 
 

A tribute to refined understated style, the single-breasted Torino jacket perfectly embodies the Loro Piana spirit. Crafted with traditional, high-quality tailoring and fully lined for a natural, comfortable fit, the Melton collar and refined details add versatility. The slim trousers feature a classic, pleated silhouette and are slightly fitted for greater freedom of movement. Both pieces are crafted from the exclusive Zilander® water-repellent wool fabric produced in Loro Piana's wool mills, reflecting the Maison's commitment to the finest natural materials and uncompromising quality in terms of performance, softness and stretch.
 
Loro Piana not only pays tribute to sporting talent, but also shares values, traditions and a philosophy with the football club, continuing the collaboration in the name of inclusivity and a relentless pursuit of innovation.

A tribute to refined understated style, the single-breasted Torino jacket perfectly embodies the Loro Piana spirit. Crafted with traditional, high-quality tailoring and fully lined for a natural, comfortable fit, the Melton collar and refined details add versatility. The slim trousers feature a classic, pleated silhouette and are slightly fitted for greater freedom of movement. Both pieces are crafted from the exclusive Zilander® water-repellent wool fabric produced in Loro Piana's wool mills, reflecting the Maison's commitment to the finest natural materials and uncompromising quality in terms of performance, softness and stretch.
Loro Piana not only pays tribute to sporting talent, but also shares values, traditions and a philosophy with the football club, continuing the collaboration in the name of inclusivity and a relentless pursuit of innovation.















