Dior's Winter 2019-2020 men's collection was unveiled on January 18th at a special venue in Place Joffre in the 7th arrondissement of Paris, with the Eiffel Tower in the background.
Photo by BRETT LLOYD © DIOR
This season marks the second season since Kim Jones took over as men's artistic director, and Raymond Pettibon was appointed to create the graphics that form the core of the collection. Pettibon is a West Coast artist and contemporary artist known for his work on the cover of Sonic Youth's 1990 album "GOO," an iconic alternative rock band, as well as the cover art, illustrations, and flyers for the West Coast hardcore punk band Blag Flag, active in the late 1970s and 1980s. Pettibon's signature work, the Mona Lisa, and the animal motifs he painted specifically for this collection served as key elements throughout the collection. Kim's first collection, the Summer 2019 Men's Collection, featured a KAWS sculpture, while Hajime Sorayama's Pre-Fall 2019 Men's Collection, presented in Tokyo, greeted guests at the show. This time, instead of a sculpture, models appeared on an autowalk (conveyor belt). The idea of the non-walking models themselves as sculptures was inspired by the numerous male statues that line the streets of Paris.
Photo by ADRIAN DIRAND © DIOR
While the first season's Summer 2019 men's collection took a pop approach, using motifs from Monsieur Dior's archives, this time the collection is dark and elegant. References to the archives, such as Dior's signature "Tailleur Oblique" diagonal draping, are reminiscent of women's haute couture, and have no connection to street culture. Inside-out expressions can be seen in coats and jackets, a Maison code that follows Monsieur Dior's philosophy of "beautiful on the inside as well."
The first look featured Pettibon's animal motifs embroidered across the entire front, a nod to the heritage of Monsieur Dior, who was the first designer to have models walk the streets in animal motifs. Pettibon's leopard motifs also resemble floral patterns.
© DIOR
Cashmere knitwear featuring the texture of astrakhan, T-shirts made with complex layers of pleating and printing, and moire coats embossed in nylon—the latest technology and traditional savoir-faire further underscored the couture-oriented approach to men's fashion. The Mona Lisa intarsia shirt that appeared in the finale took an astonishing 1,600 hours to make.
© DIOR
Kim Jones's direction, which sublimates the youth culture that has shook up men's fashion trends over the past few seasons into haute couture techniques, clearly shows the future direction of luxury brands.
Guests in attendance included Hiroomi Tosaka, Sota Fukushi, Kemio, Robert Pattinson, Kate Moss, and Pusha T
Text: Tatsuya Noda
Photo by BRETT LLOYD © DIORThis season marks the second season since Kim Jones took over as men's artistic director, and Raymond Pettibon was appointed to create the graphics that form the core of the collection. Pettibon is a West Coast artist and contemporary artist known for his work on the cover of Sonic Youth's 1990 album "GOO," an iconic alternative rock band, as well as the cover art, illustrations, and flyers for the West Coast hardcore punk band Blag Flag, active in the late 1970s and 1980s. Pettibon's signature work, the Mona Lisa, and the animal motifs he painted specifically for this collection served as key elements throughout the collection. Kim's first collection, the Summer 2019 Men's Collection, featured a KAWS sculpture, while Hajime Sorayama's Pre-Fall 2019 Men's Collection, presented in Tokyo, greeted guests at the show. This time, instead of a sculpture, models appeared on an autowalk (conveyor belt). The idea of the non-walking models themselves as sculptures was inspired by the numerous male statues that line the streets of Paris.
Photo by ADRIAN DIRAND © DIORWhile the first season's Summer 2019 men's collection took a pop approach, using motifs from Monsieur Dior's archives, this time the collection is dark and elegant. References to the archives, such as Dior's signature "Tailleur Oblique" diagonal draping, are reminiscent of women's haute couture, and have no connection to street culture. Inside-out expressions can be seen in coats and jackets, a Maison code that follows Monsieur Dior's philosophy of "beautiful on the inside as well."
The first look featured Pettibon's animal motifs embroidered across the entire front, a nod to the heritage of Monsieur Dior, who was the first designer to have models walk the streets in animal motifs. Pettibon's leopard motifs also resemble floral patterns.
© DIORCashmere knitwear featuring the texture of astrakhan, T-shirts made with complex layers of pleating and printing, and moire coats embossed in nylon—the latest technology and traditional savoir-faire further underscored the couture-oriented approach to men's fashion. The Mona Lisa intarsia shirt that appeared in the finale took an astonishing 1,600 hours to make.
© DIORKim Jones's direction, which sublimates the youth culture that has shook up men's fashion trends over the past few seasons into haute couture techniques, clearly shows the future direction of luxury brands.
Kim Jones's interview released
Guests in attendance included Hiroomi Tosaka, Sota Fukushi, Kemio, Robert Pattinson, Kate Moss, and Pusha T
Text: Tatsuya Noda
