To celebrate the launch of APITHERAPY COSMETICS, a cosmetics brand from YAMADA BEE FARM, Hajimari Cafe on the 7th floor of the main building of Nihonbashi Mitsukoshi Main Store is holding an event until January 21st where visitors can experience the blessings of bees through the themes of "beauty," "food," and "music."




The APITHERAPY COSMETICS shop booth, where you can experience "apitherapy x beauty," sells Apitherapy Cosmetics skincare items, honey, royal jelly, propolis, and more, with a focus on the "RJ Excellent Series," which was launched in conjunction with the brand renewal. There will also be counseling sessions with expert staff and product trial booths.

In conjunction with the launch of the cosmetics, a project will be held that approaches beauty from both the inside and the outside. Don't miss the "beauty menu" featuring apitherapy sweets, honey, and royal jelly, produced by In-kun, a former model from Korea and a cooking expert who has attracted attention for her appearances on NHK's "Asaichi." In-kun will also be appearing on January 13th, where a talk event is also planned.

In addition, to experience apitherapy and music, there will be a special performance by members of the Tokyo Chamber Orchestra. A mini-concert titled "Apitherapy Healing Song" will be held, featuring Ryuichi Sakamoto's original song "A," the theme song for Apitherapy Cosmetics' brand commercial. Three performances are scheduled each day from January 12th to 14th, 19th, and 20th.

There will also be a special screening of the "Flowers and Bees" movie, a bee mini-book corner and other exciting content. Why not take this opportunity to fully enjoy the blessings of bees? 

For more details about the event, check the link below.