Prada will host a site-specific pop-up, "Prada Hideaway," at The Stage on the first floor of the Isetan Shinjuku Main Building from December 21st to December 31st.

The venue is decorated with custom-made furniture that utilizes vertical and horizontal lines. Wood-grain patterns are used throughout the walls, creating a cozy yet open atmosphere reminiscent of a landscape surrounded by trees. Lightboxes illuminate the monochrome shelves and products, creating movement and unique perspectives within the space and highlighting its timeless, natural beauty.

The pop-up's selection reflects the concept of simplicity, a return to true quality, and the beauty of natural materials. Women's ready-to-wear, bags, accessories, and shoes are all available, including neutral-colored shearling jackets and luxurious cashmere garments with special hand-finished details. In addition, a special lineup of bags and wallets in new shapes and colors will be available for the first time worldwide, and the iconic loafers will be available in a patent white colorway exclusive to the pop-up.




"PRADA Flu"
¥308,000
H15.5 W18 D10cm
(Worldwide pre-release color)
440,000 yen
H12.5 W24 D8.5cm
(Worldwide pre-release color)

434,500 yen
H15 W22 D6cm

150,700 yen
H5cm
(White is a limited edition color)

187,000 yen
H5.5cm

192,500 yen
H 5.5cm


Prada Client Service
Tel: 0120.45.1913