With tradition and innovation at its core, Louis Vuitton has engaged in creative exchanges with a wide range of artists for over 160 years. These collaborations have broadened the Maison's horizons and infused its collections with rich ideas and astonishing expressions.
Hosted in the building that formerly housed the La Belle Jardiniere department store, LV DREAM is a comprehensive exhibition paying homage to the ideas and creators that have nurtured the Maison's inspiration. A major feature of the exhibition is the inclusion of a café and chocolate shop created in collaboration with Maxime Frédéric, chef patissier of Cheval Blanc Paris.
Opening on December 15, 2022, LV DREAM invites visitors on a journey exploring the history of Louis Vuitton's collaborations through a variety of pieces from the past to the present. Spread across nine galleries featuring numerous interactive elements, this immersive journey traces the highly original interpretations born from a continuous dialogue between the Maison and artists. The full scope of the brand's ongoing creative dynamism is revealed through the first three chapters, which include early artistic endeavors like window displays and perfume bottles, custom trunks, the iconic monogram reinterpreted by renowned artists, various ready-to-wear collaborations, and the "Artycapucines Collection," in which artists offer fresh new interpretations of the Capucines bag.
Upon entering the exhibition, visitors are guided through a sequential path through thematic rooms, including "Louis Vuitton: As seen by...," "The World of Vuitton According to Rei," and "Leather goods in Fashion." Highlights include two never-before-seen portraits of Louis Vuitton by Alex Katz and Mr. Cartoon. "The World of Vuitton According to Rei" is dedicated to Rei Kawakubo, the artistic director of Comme des Garçons and creator of two capsule collections for Louis Vuitton: "Party Bag" in 2008 and "Bag with Holes" in 2014. The space allows visitors to feel as if they are inside a bag. The final exhibition space, "Art Meets Fashion," also features an interactive space, featuring motion-activated animations projected onto a digital wall, based on collaborations with Daniel Buren, NIGO®, Grace Coddington, and Christopher Nemeth.
Mr. Louis by Cao Fei ⒸLOUIS VUITTON
Exhibition view ⒸLOUIS VUITTON
To broaden the visitor experience, LV DREAM will also be home to Maxime Frédérique at Louis Vuitton. This is a cafe and chocolate shop (chocolatrie) supervised by Maxime Frederic, star chef pastry chef of Cheval Blanc Paris.
Café "Maxime Frederic at Louis Vuitton" ⒸLOUIS VUITTON
Known as a leading talent in the world of pastry chefs and chocolatiers, Maxime Frederic honed his skills at luxury Parisian hotels such as Le Meurice and Georges V, and since 2020 has been based at Cheval Blanc Paris, where he was awarded the Pastry Chef of the Year award by Gault & Millau 2022.
Louis Vuitton Signature Chocolate Éclair by Maxime Frédéric ⒸLOUIS VUITTON
Surrounded by tropical plants, the Café offers visitors a pampering respite with a curated selection of specially created patisseries adorned with the Maison's motifs. Meanwhile, the Chocolaterie will offer a delightful chocolate assortment, also inspired by Louis Vuitton's codes, presented in iconic design boxes. The event will conclude in a gift shop stocking exclusive LV DREAM items as well as a curated selection of leather goods, accessories, fragrances and publications.
Conceived for Parisians and tourists alike, LV DREAM builds on previous exhibitions tracing the history of the Maison's collaborations, offering everyone an immersive experience of imagination and creative energy.
"LV DREAM" Gift Shop ⒸLOUIS VUITTON
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered distinctive designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains true to the "essence of travel" created by its founder, Louis Vuitton: creative, elegant, and practical. Boldness has shaped the story of Louis Vuitton. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrances. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.
Hosted in the building that formerly housed the La Belle Jardiniere department store, LV DREAM is a comprehensive exhibition paying homage to the ideas and creators that have nurtured the Maison's inspiration. A major feature of the exhibition is the inclusion of a café and chocolate shop created in collaboration with Maxime Frédéric, chef patissier of Cheval Blanc Paris.
Opening on December 15, 2022, LV DREAM invites visitors on a journey exploring the history of Louis Vuitton's collaborations through a variety of pieces from the past to the present. Spread across nine galleries featuring numerous interactive elements, this immersive journey traces the highly original interpretations born from a continuous dialogue between the Maison and artists. The full scope of the brand's ongoing creative dynamism is revealed through the first three chapters, which include early artistic endeavors like window displays and perfume bottles, custom trunks, the iconic monogram reinterpreted by renowned artists, various ready-to-wear collaborations, and the "Artycapucines Collection," in which artists offer fresh new interpretations of the Capucines bag.
Upon entering the exhibition, visitors are guided through a sequential path through thematic rooms, including "Louis Vuitton: As seen by...," "The World of Vuitton According to Rei," and "Leather goods in Fashion." Highlights include two never-before-seen portraits of Louis Vuitton by Alex Katz and Mr. Cartoon. "The World of Vuitton According to Rei" is dedicated to Rei Kawakubo, the artistic director of Comme des Garçons and creator of two capsule collections for Louis Vuitton: "Party Bag" in 2008 and "Bag with Holes" in 2014. The space allows visitors to feel as if they are inside a bag. The final exhibition space, "Art Meets Fashion," also features an interactive space, featuring motion-activated animations projected onto a digital wall, based on collaborations with Daniel Buren, NIGO®, Grace Coddington, and Christopher Nemeth.
Mr. Louis by Cao Fei ⒸLOUIS VUITTONExhibition view ⒸLOUIS VUITTONTo broaden the visitor experience, LV DREAM will also be home to Maxime Frédérique at Louis Vuitton. This is a cafe and chocolate shop (chocolatrie) supervised by Maxime Frederic, star chef pastry chef of Cheval Blanc Paris.
Café "Maxime Frederic at Louis Vuitton" ⒸLOUIS VUITTONKnown as a leading talent in the world of pastry chefs and chocolatiers, Maxime Frederic honed his skills at luxury Parisian hotels such as Le Meurice and Georges V, and since 2020 has been based at Cheval Blanc Paris, where he was awarded the Pastry Chef of the Year award by Gault & Millau 2022.
Louis Vuitton Signature Chocolate Éclair by Maxime Frédéric ⒸLOUIS VUITTONSurrounded by tropical plants, the Café offers visitors a pampering respite with a curated selection of specially created patisseries adorned with the Maison's motifs. Meanwhile, the Chocolaterie will offer a delightful chocolate assortment, also inspired by Louis Vuitton's codes, presented in iconic design boxes. The event will conclude in a gift shop stocking exclusive LV DREAM items as well as a curated selection of leather goods, accessories, fragrances and publications.
Conceived for Parisians and tourists alike, LV DREAM builds on previous exhibitions tracing the history of the Maison's collaborations, offering everyone an immersive experience of imagination and creative energy.
"LV DREAM" Gift Shop ⒸLOUIS VUITTON【Event Overview】
Dates: Thursday, December 15, 2022 - Wednesday, November 15, 2023
Venue: 2, Pont Neuf, 1st arrondissement, Paris
(Formerly Belle Jardiniere department store)
Opening Hours: Monday-Sunday 11:00-20:00
Admission is free, online reservations required
(From the Louis Vuitton official website, exhibition page)
Maxime Frederique at Louis Vuitton and the gift shop are open without reservations.
Dates: Thursday, December 15, 2022 - Wednesday, November 15, 2023
Venue: 2, Pont Neuf, 1st arrondissement, Paris
(Formerly Belle Jardiniere department store)
Opening Hours: Monday-Sunday 11:00-20:00
Admission is free, online reservations required
(From the Louis Vuitton official website, exhibition page)
Maxime Frederique at Louis Vuitton and the gift shop are open without reservations.
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has consistently offered distinctive designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains true to the "essence of travel" created by its founder, Louis Vuitton: creative, elegant, and practical. Boldness has shaped the story of Louis Vuitton. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrances. These meticulously crafted products are a testament to Louis Vuitton's commitment to craftsmanship.
