A pop-up event featuring a wide selection of small envelopes from Ayanokoji, a Kyoto-based specialist in coin purses, will be held at the Clover Shop on the 3rd floor of the main building of Isetan Shinjuku.




Ayanokoji "small envelopes" 1,620 yen each (tax included)

Unlike the small paper envelopes commonly known as small envelopes, Ayanokoji's small envelopes are made from canvas and are individually handmade by artisans. They will be available in a diverse lineup, including lively New Year-like patterns and catchy, auspicious patterns.

Pochibukuro are perfect for sending New Year's gifts by putting in not only New Year's money, but also small sweets, accessories, and letters. The secret to the popularity of these pochibukuro is that, despite being a pochibukuro, the recipient can later use it as a pouch. It's a great gift idea as you can give not only the contents of the pochibukuro, but the pochibukuro itself as a small gift.

The clasp of the purse, unique to Ayano Koji, a specialist purse store, means there's little risk of the contents spilling out, and many people use it as a coin purse, cosmetic pouch, or smartphone case, making it very popular with women.

Why not give a special New Year's gift or a New Year's present in a special envelope for the final New Year of the Heisei era?