Nike has announced its first collaborative collection with Fear of God founder and creative director Jerry Lorenzo. Sneakers and apparel items will be released sequentially from December 15th.
Nike Air Fear of God 1 White (¥37,800 including tax)
The centerpiece of the collection is the Nike Air Fear of God 1 basketball shoe (¥37,800 including tax), which is legal for use in the NBA. The visible Nike Air Wind features a double-stack Zoom heel. While the shape is reminiscent of the Air Max 180, the double-layered Zoom on the inside is revolutionary, utilizing full-length Zoom.
To balance function and style, a new last was used, drawing on Nike Basketball's athlete-focused fit technology to help Lorenzo achieve his preferred stance. The TPU cage was influenced by the Huarache Lite.
"NIKELAB x Jerry Lorenzo Warm Up Top" (¥29,700 including tax)
The apparel lineup includes eight items, including pants and hoodies. Working with Nike Basketball Senior Footwear Design Director Leo Chang, Lorenzo's aesthetic vision is balanced with functionality.
After seeing Nike's 30th anniversary JUST DO IT campaign, Lorenzo recognized the value of sports in all aspects of life. The ads featuring Colin Kaepernick and others that launched the TK movement reminded Lorenzo that "even outside of the world of sports, there are people who live their lives with an athletic spirit." His collection is also positioned to touch the heart of the wearer.
The Nike Air Fear of God Collection will be available from December 15th, with the white Nike Air Fear of God 1 available from January 12th at NIKE.COM/NIKELAB, the Nike SNKRS app, NIKELAB MA5, DSM GINZA, and select retailers.
Nike Air Fear of God 1 White (¥37,800 including tax)The centerpiece of the collection is the Nike Air Fear of God 1 basketball shoe (¥37,800 including tax), which is legal for use in the NBA. The visible Nike Air Wind features a double-stack Zoom heel. While the shape is reminiscent of the Air Max 180, the double-layered Zoom on the inside is revolutionary, utilizing full-length Zoom.
To balance function and style, a new last was used, drawing on Nike Basketball's athlete-focused fit technology to help Lorenzo achieve his preferred stance. The TPU cage was influenced by the Huarache Lite.
"NIKELAB x Jerry Lorenzo Warm Up Top" (¥29,700 including tax)The apparel lineup includes eight items, including pants and hoodies. Working with Nike Basketball Senior Footwear Design Director Leo Chang, Lorenzo's aesthetic vision is balanced with functionality.
After seeing Nike's 30th anniversary JUST DO IT campaign, Lorenzo recognized the value of sports in all aspects of life. The ads featuring Colin Kaepernick and others that launched the TK movement reminded Lorenzo that "even outside of the world of sports, there are people who live their lives with an athletic spirit." His collection is also positioned to touch the heart of the wearer.
The Nike Air Fear of God Collection will be available from December 15th, with the white Nike Air Fear of God 1 available from January 12th at NIKE.COM/NIKELAB, the Nike SNKRS app, NIKELAB MA5, DSM GINZA, and select retailers.
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